Small Business Basics

Small business innovation – Some basics It would only stand to reason that a smaller, more agile company would be best positioned to create the most ground breaking ideas. Well…this isn’t necessarily so. Deficient several key ingredients, such as money for...

How To Use Instagram

Some Very Good Reasons to Use Instagram in Your Small Business Marketing Marketers looking for a way to engage and grow their reach would be well advised to consider the meteoric growth and popularity of Instagram, a free online photo sharing and social network...

Facebook Graph Search

How Can You Use Facebook Graph Search in Your Business? Facebook is at it again, and this time it’s called Facebook Graph Search. This is their attempt to sway their search results from a keyword-based model like Google’s, to one where Facebook can make...

Want Your Emails Opened?

Why Won’t Your Customers Open Your Email? Improving the email open rates of your existing list is pretty high in the list of how you can boost your bottom line easily. It’s much easier to market to someone that has done business with you rather than gain a...

Web Page Design Matters

Don’t Diss Design – It Matters! Okay, so take a guess: how much time do you think it takes the average person to form a first impression after landing on your webpage? A study by researchers at the Missouri University of Science and Technology in 2012...

Social Media Mistakes To Avoid

Are You Making Any of These Social Media Errors? Social media marketing is usually a terrific way to engage, find and sell new clients on your company, as long as you aren’t at risk of making it harder on yourself. Social media blunders are very easy to step...

Your Online Reputation

Protect Your Online Reputation in 5 Easy Steps We live in a world where communication is almost instant, word travels incredibly fast, and if you’re not careful your online reputation can be trashed in nanoseconds. Many aren’t aware of just how vital it is...

Daily Deals With The Devil

Are Daily Deal Sites Really Tools of the Devil? Despite all of the vitriol that’s been said about daily deal websites, and how they are all universally “out” as a means of promoting your local business, we’d beg to differ. There are a variety...

Text Message Marketing For Automotive

Ready, Set, Text: The way to Grow Your Auto Service Business Fast Using SMS Marketing Who would have believed text messaging, which was generally the land of the pre-teens, would morph into something as handy and powerful as SMS marketing? In a very short period of...

Automatic Marketing

How to use marketing automation in your local business When marketing your company online is truly looked at and laid bare, it’s hard to ignore the mountain of tasks that face both you and your staff every day. Feelings of being overwhelmed and the constant...