How Local Businesses Can Bring More Traffic to Their Blogs
Center on Evergreen Content
It is fine to create blog posts based on current events, but this certainly ought not be your entire strategy. Evergreen posts are those that are just as useful in the future as they are right now. A blog titled "How to Clean a Catfish in 5 Steps," for instance, would usually do a lot better than "Legislators Consider New Fishing Law." Evergreen content stays applicable, and this means people could be sharing the blog years after its initial release.
Look at Titles and Great Images
A blog post could be packed with valuable information, but if the feature image and title does not catch a consumer's attention, it will likely not be read. Scan through public domain and free of charge images online until something really jumps out at you. Moreover, go ahead and learn the skill of writing clickable headlines. These two changes could take a new blog and make it great.
Look at Doing Guest Blogs
If your organization only has 500 followers on Facebook, you have to hope for a viral sensation to get thousands of clicks. If a blog you write is featured on a Facebook page with 20,000 followers, though, you'll end up with plenty of traffic. Look around for authoritative blogs in your trade with large followings. Pitch a number of ideas to these associations, and if one bites, you may just be days away from an important traffic uptick.
Blogging is a established resource that is never going out of style. It may not bring in as much revenue as a few other tactics, but if you are doing it right, sharing content via blogging can pay off with an enormous increase in ROI.