Ready, Set, Text: The way to Grow Your Auto Service Business Fast Using SMS Marketing
Who would have believed text messaging, which was generally the land of the pre-teens, would morph into something as handy and powerful as SMS marketing? In a very short period of time, SMS (simple message service) has shown as being a proven alternative to email marketing. Developing more and more popularity, it’s hard to find anyone who is not using text messages in one way or another.
Why SMS marketing deserves a serious look
Without question, the main reason marketers are giving SMS a try is because of how people are responding to texts. Reported by CallFire SMS text messages boast a 98 percent open rate as well as an eye-popping 83 percent are opened in the first three minutes of receiving them! What’s more, marketing promotions using text messages are being redeemed at 20 percent or higher, in contrast to traditional media such as coupons, newspaper ads, radio, or direct mail, that average redemption rates of a paltry two percent. CallFire also says that your ROI (return on investment) can be far greater than in traditional media. As an example, a campaign with a monthly cost of less than $30 to send 1000 text messages, and redemption rates of 20 percent or more, works out to be less than .30 cents per customer acquisition. Not bad.
4 Guidelines for successful SMS marketing campaigns
- Deliver value – Whatever you’re texting about, insure that it is worth their time! Deliver value, monetary or otherwise, with your message.
- Keep it short, sweet and personal – Personalizing your texts and keeping them friendly and brief is a good recipe for success with SMS. Something along the lines of, “Hi Mandy, thanks again for shopping with us! We look forward to seeing you again soon. Show this msg to receive 20% off your next purchase at [STORE NAME & PHONE NUMBER].”
- Use a call to action – Lest you forget to do so, here’s your reminder: ask for the wanted action! For example, ask them to “Text SaveNow to 123456 to get a 10% off coupon today.”
- Measure your campaign’s results – Mobile text messaging is excellent for as it offers a wealth of ways to measure how your campaign has been doing. You can see how many people opened, followed and took action, and what action they took.
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