Facebook Graph Search

How Can You Use Facebook Graph Search in Your Business?

Facebook is at it again, and this time it's called Facebook Graph Search. This is their attempt to sway their search results from a keyword-based model like Google's, to one where Facebook can make use of its greatest asset, the social interplay between all its users. Still rolling out, Graph Search may not be open to you yet, (still only available in the US, and there's a waiting list) but it's coming sooner than you think. And if you've got a business that uses Facebook at all, you need to understand how this could benefit you.

Facebook Graph search - What is it?

Facebook Graph Search is a search model whereby you are served up results based not on any keyword you entered, but rather results determined by your social spheres. For example, your search will highlight people who share your interests, photos and videos they've liked, and connections you share. These outcomes are unique to you as they're based on you and your friend's interests.

How can you use Facebook Graph search in your marketing?

One of the key takeaways people appear to be gleaning from the launch of Graph Search is that it goes a long way towards weeding out pages that are attempting to game the system. Fake Likes and fans coming from strange locations out of your common spheres, will likely be viewed with some skepticism. So bid farewell to the "I will get you 30,000 Facebook Likes" industry, where often people found all kinds of new friends and fans from Bangladesh!

Rather, this appears that it is going to significantly benefit businesses making a real attempt at engaging with social media. Some ways you can be ready for Facebook Graph Search are to:

  • Make sure your Facebook page profile is completely filled out with your information, so that users can find and contact you.
  • Make sure to engage, not sell your visitors.
  • Go sift through what you've posted online, especially on Facebook itself, as your info will be more available than ever! Delete any humiliating items before they come back to bite your business you know where!

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