Facebook Live

Combines Online and Offline Marketing

Even though promotion is in its digital age, it does not mean offline marketing is a thing of the past. Companies can still do quite well by attending local festivals, sponsoring neighborhood charities and even hosting events. Not every fan can attend these affairs, but they can easily catch them via Facebook Live.

Improved Marketing Metrics on Facebook

Facebook has long provided resources that allowed business owners to track their reach on the site. Instead of seeing how many people liked or shared a status, page owners can actually see how many people viewed the post. Checking up on this user-friendly image, Facebook Live also comes with a number of analytics tools.

In addition to seeing just how many people viewed the video, Facebook Live also gives metrics on the peak concurrent viewers and the number of people who are viewing the video at any given time. This means marketers can see the exact moment their viewership decreased, and they can use this information to improve their video marketing.

Facebook Assists in Promotion

Facebook Live is still in its infancy, so the social media giant is doing its best to promote the service. This means Live videos often end up towards the top of people’s newsfeeds. Additionally, Facebook will often send a notification when a page a fan likes starts a live broadcast. This free of charge advertising may not last forever, so local business owners should take advantage now.

Social media sites are continually trying out new things, and in some cases, their ideas fall flat. This is simply not the case with Facebook Live. The new device is doing everything from causing social change to promoting business events. If company owners utilize the tool correctly, there is no limit on how prosperous they can be.

Facebook Articles

Are Facebook Instant Articles Great For Small businesses?

If you do not have the time to do this, you have the option of allowing Facebook to place ads and still produce revenue for your company. The Instant Articles feature also keeps ads further down the page, and this means site visitors will not be immediately blindsided by an ad.

Additionally, you can have Facebook insert ads itself and you will still get a sizable portion of the earned revenue. Instant Articles will also make sure that the ads are not “above the fold,” and this will ensure consumers are not immediately hit with an ad upon clicking your content.

Some entrepreneurs use ads in their articles to get additional revenue from third parties. If this is the case, Facebook still allows the ads and will let you keep all revenue.

Income Just From Clicks

This is vital because over 40% of consumers will discontinue a page if it takes longer than three seconds to load. On average, the aforementioned study found typical sites take 3.66 seconds. So in actuality, this tool will keep your users engaged.

Facebook Instant Articles allow users to read your content right inside of the Facebook app. By doing this, your articles will load much faster than if they had to load outside of the app. Believe it or not, studies showed that Facebook Instant Articles loaded in under 300 milliseconds.

Consumers Will Continue To Be Engaged

If you are currently publishing content, you likely use analytics. Fortunately, Facebook Instant Articles are harmonious with the most common analytics tools out there. Additionally, Facebook also offers their own user behavior analytics for Instant Article publishers.

Improved Analytics Opportunities

Local company owners often post articles and blogs on their websites to bring in traffic. By using Facebook Instant Articles, though, users wouldn’t actually visit the company’s website.

While this may seem counterintuitive to a budding entrepreneur, this new social media tool could actually be beneficial.

Social Media Fails

The Social Media Marketing Faults That Can Hurt a Brand

Social media has developed a great number of things in the world around us. And if you have not noticed yet, marketing has seen the most obvious changes. In fact, a full 94 percent of marketers utilize Facebook for social media marketing and advertising. As it turns out, though, a handful of simple mistakes can undercut your social media marketing effort. Once you know of these slipups, though, they become simpler to avoid.

Getting Social Media Likes and Followers

There are numerous services you can pay to give you more likes and followers on social media pages. These likes usually come from fake accounts. In fact, Facebook had at least 83 million fake accounts in 2012. Unfortunately, these artificial followers don’t engage with the account. This means fewer of your true fans will see your content.

Inappropriately Hijacking a Hashtag

Hashtags are an easy way for your brand to realize a bit of widespread attention on a trending topic. Of course, you need to ensure that the hashtag actually makes sense on the post. Even more importantly, never assume what a hashtag means.

In 2014, for instance, DiGiorno sent out a pizza marketing tweet with the hashtag #WhyIStayed. They believed it was a fun and popular hashtag, but it was actually related to domestic violence. Do not make a similar mistake.

Posting Far Too Much About Brand

The social media 80/20 rule dictates that only 20 percent of a business’s posts should be direct advertising and marketing. The others must be related to the business or industry, but directly promotional posts should be kept to a minimum. If followers feel like they are only being advertised at all the time, instead of receiving real value, they will often unfollow a page.

Great social media marketing can take your small business to all new heights. If you are making any of the aforementioned mistakes, though, all of the effort in the world may not repair the damage.

Social Media Myths

3 Social Media Over Internet Marketing Myths That Could Ruin Your Business

Notion That Facebook Is All-Encompassing

Social Media Advertising Reveals Too Much

Some marketer’s fear thatusing a great social media strategy will mean their competitors will learn company secrets. While it is true that other companies can watch what you are doing, this will not matter if you are putting out great content before everyone else. You will be seen as a thought leaderrather than a follower. And while you are at it, you might as well use tools like BuzzSumo to check your competition.

You Must Be Online All Day

Any productive social media strategy will have posts going up throughout the day. Unfortunately, this leads many future entrepreneurs to believe they have to take time, several times a day, to hop online and post written content. In reality, marketing automation tools like Hootsuite allow you to schedule several posts across all of your social channels at once. This way, you will be managing business elsewhere even as posts go up.

Belief That Everyone Is On Facebook

If everybody was on Facebook, it would seem only logical that you might avoid bothering with other social media platforms. Sadly, this belief is erroneous. There are those out there who dislike the site, and this has led to the creation of social platforms marketed as the antithesis of Facebook.

Additionally, even if people have numerous social media accounts, they usually interact more often on particular sites. Cover all of the bases by integrating several platforms into your social media strategy.

Being successful in social media marketing can do wonderful things for your company. Whatever you do, though, don’t fall victim to unsupported claims. These myths can wreck a perfectly good marketing strategy.

Social Media Mistakes

Social Media Behaviors that are Injuring Your Business

Forgetting to create Leads

Purchasing Fans or Followers

Buying a social media following is one of the largest faults you could make. While it does supply the impression that a business is very popular, it also leaves behind artificial profiles that will by no means interact with the page. Social media sites judge your posts’ recognition based on how many fans interact with it, and if these paid-for followers are the ones being served your post, there is no doubt there is little potential for your content gaining traction.

Failing to Include Lead Generation

Social media is a fantastic way to communicate with your followers, but it is also even more than that. It is a tool designed to increase your profits. If you are neglecting to generate leads with this tool, it is all but pointless. A full 71% of business-to-business marketers use content marketing to generate leads, so ensure you are creating custom content and sharing it on your own social media sites.

Focusing Only on Item Promotion

The definitive goal of your social media pages is obviously to promote your product or service, but you cannot allow this be fully apparent. Individuals do not want to be marketed at all of the time. In truth, that is a good way to lose followers. Make certain you are posting engaging content much of the time to keep people intrigued. Keep straight item promotion to under 20% of your posts.

Social media can be your greatest weapon or perhaps your worst enemy. Ensure that you stay on its good side by staying away from the previously mentioned common mistakes.

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Learning Social Networking Success from the Ice Bucket Challenge

Get the Timing Right

Getting Recognized is Half the Battle

People taking part in the Ice Bucket Challenge had the option between dousing themselves or donating to the cause. Though those doing the challenge, per the rules, did not have to donate, their participation guaranteed huge attention that led to many donations. This works for business owners on social media marketing as well. Any interaction, whether it be liking, sharing, commenting, or retweeting, improves the number of people who see your marketing – even if they don’t make a purchase.

The right time is Almost everything

The Ice Bucket Challenge became viral during the summer months of 2014, and this was an excellent time. People had been overwhelmed with unpleasant news ranging from the shooting in Ferguson to Middle East violence, and raising awareness for a good cause was a welcomed distraction. In addition, longer daytime meant people had time in the evening to have fun with the challenge. Timing is also critical for small business advertising. For example, traffic on Facebook spikes midweek between 1pm and 3pm. Posting during these hours is great timing to get your marketing message seen.

Get Big-Name Faces Needed

The Ice Bucket Challenge went viral in part due to celebrities. Everyone from Bill Gates to WWE superstars participated. While these names may be hard for you to pull, it is a beneficial rule to get industry thought leaders engaged. Interact with trusted sources in your marketplace and share great content with them. If it justifies a retweet or share, the interest you will get from this celebrity shout out can be crucial.

Quite a few viral social networking lessons can be taken from the Ice Bucket Challenge. Don’t make the blunder of believing a viral campaign is out of a small business’s reach.


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5 Social Media Mistakes

5 Easy to Make Social Media Gaffes

It’s way too easy to make mistakes on social media that can cost your reputation in a big way. That which was said in passing or a seemingly “clever” remark can swiftly turn into a tsunami of complaints that is not that easy to overcome.

The stories are legion among businesses of companies who’ve posted, replied, or used hashtags that generated plenty of negative publicity. Even though there is some truth in the old bromide attributed to P.T. Barnum, “I don’t care what people say about me as long as they say something.” The truth is that these days when social proof is a major determining factor in buying decisions, most can’t afford that luxury.

Since we depend so much today on social media word of mouth, let’s look at 5 ways you can help eliminate some of these social media mistakes.

5 Social Media Mistakes that Are All Too Easy to Make!

Being combative online – If you have a customer complaint and they bring it to your attention in one of your social media channels, this is an opportunity for you to shine rather than fight or hide. Take the high road, respond professionally, go the extra mile and remember that this type of person for most businesses represents a tiny percentage of customers. Whatever you do, don’t get into a shouting match online!

Not being present – If you’re the type who comes around once a month or so on your social channels, and expects this to be anything other than a waste of timetake this advice: Be present, be engaged, and be social. This only works if you are using the platforms to get your audience to know, like and trust you. Anything else is a waste of time.

Trying to buy fans – While there are many out there more than willing to sell you a slew of fans and followers, the reality is that this will only come to grief for you. They aren’t real, don’t know you from Adam, and won’t be useful when you need them. Do it the old fashioned way; earn it!

Too many pitches – You can and should market to your social following, but only after you’ve earned the right to by giving, contributing, engaging and winning trust. Then, only do so in about one out of five posts.

Giving the job to someone with no experience – One of the surest ways to have problems is to have a social media novice run your business accounts. Don’t trust this to anyone who is just getting started, as they will, through no fault of their own, make some mistakes, and you will pay for them. Hire experienced people, or train them up.

See These Helpful Tips to Make Your Facebook Page More Engaging

These days it’s not enough just to have a Facebook business page: you need to have a vibrant, noteworthy, oft-shared destination where you engage customers, fans and friends alike. So how in the name of Zuckerberg are you supposed to get this done? Doesn’t your business already swallow every free second of time from your life as it is?

Let’s have a look at 5 of the best practices for adding engagement on your Facebook business page.

5 Ways to make your Facebook page a more engaging place!

Use memorable visuals – From your cover photo to the imagery you use in posts, make an effort to employ original, imminently sharable choices. Strive to make every image one you would share yourself.

Use call to actions in your cover photo – A recent addition to your arsenal is the capability to add one of 7 different calls to action into your cover image. Many times this can be useful to encourage actions and engagement.

Optimize your business page – Take full advantage of the opportunity to fully optimize your page description and your About section. Include links to other sites you own, along with other social channels, such as YouTube, Twitter and LinkedIn. Make sure they know who you are!

Publish often – If you don’t care enough to come around often, neither will other people. Make sure you are publishing often and cross promoting with other social channels. Think about using paid ads on posts that get interest; as this can increase your fans exponentially.

Engage with the people – Nothing says you care like talking directly to people who comment, question or otherwise engage with you. What you do here will determine the success of your social media initiative. Directly asking for comments, shares or other actions have a long track record of success.

When it comes to engagement the task is ultimately quite simple. Be there to answer, encourage and inform your fans. Nothing less will do.

Social Media Marketing Tips

15 Awesome Social Media Tips for Beginners

Everyone has to start somewhere, and social media is just too big an ocean of people not to dip your feet into. Instead of allowing yourself to feel overwhelmed, have a look at these 15 social media tips here and see if they don’t help you to get out of the starting gate and on the right path to a lively, effective social media presence.

15 Social Media Tips for Beginners!

1. Use imagery in your posts – Studies show that people respond a lot more often to visual media these days.

2. Post regularly – Logging in and posting every once in a while is just not going to cut it.

3. Engage your visitors – Spend some time to reply to all of the comments you receive from others. This will help you connect with your target audience, and get them further along the road to knowing, liking and trusting you.

4. Don’t oversell – (Notice I didn’t say “Don’t sell”.) Pushing too hard to sell your products and services is a huge turn-off in social media.

5. Be hashtag responsible – Guard against overusing hashtags. While they are useful for increasing user engagement, don’t go nuts here.

6. Stay relevant – Straying too far off topic from your audience’s interests never ends well. If you have something else to share, find the appropriate forum.

7. Avoid confrontation – Don’t respond negatively to bad feedback. Respond and stay professional, and keep your head above the fray.

8. Brevity is key – Try not to post overly long messages. People will get bored with you by the time they reach the end.

9. Respond to comments – Whatever you do don’t disable comments. Instead engage here and show them how much you value their contribution.

10. Stay consistent – Use scheduling tools to post when you can’t. Tools like Hootsuite, Buffer and others make this easy.

11. Post videos – People love them and it makes your content more shareable.

12. Focus on a few channels – Whether it is Facebook, Twitter, LinkedIn, Google+ or Pinterest, pick a few and be active. While it can be a full time job to do most of them effectively, do the ones you’ve committed to with gusto.

13. Mix it up – Post diverse types of content so as to keep things interesting. Post, videos, memes, product reviews, testimonials and more.

14. Be generous – Everyone likes a deal, and offering them to your social audience is a terrific way to gain trust and shares.

15. Have fun – While you want to stay professional, no one likes boring.

What’s Useful in the Latest Social Media Updates

We all know that keeping up with social media is a task, and the constant updates that can slip by unnoticed may be something that could really help your small business.

Some of these changes can be a big help to any small business, so we take the time necessary to see what may work nicely for us.

To make this easier, we’ve identified some of the more interesting and possibly beneficial social media updates that have been introduced recently, and present 5 of them here.

5 Of the Latest Social Media Updates that You Can Use in Your Small Business

Facebook Instant Articles – Facebook is debuting a new feature called Instant Articles, which is designed to allow information publishers to more effectively get their message out on mobile devices. Highly interactive and user friendly, this promises to help publishers with monetizing and spreading their content.

Twitter to expand Characters in Direct Messages – Twitter is listening and beginning in July 2015 they have pumped up the character limit on direct messages (not Tweets!) to 10,000 characters. I’m already imagining the possibilities…

Google Search to Show More Social Results – Look for Tweets to start showing up in Google mobile search results. All you need to do is to type your interest into the Google mobile app and the resulting page will have relevent and recent Tweets on the subject at hand. For now this only works on mobile, desktop to come later.

Twitter’s Killer New Search Page – Even more from Twitter, a new, full-featured search results page which boasts a far cleaner and useful interface. You can also filter your searches quite nicely, to further refine your search queries.

Simply Measured LinkedIn Reporting – The popular social analytics company Simply Measured has rolled out a new report designed to give LinkedIn publishers a far deeper look into their analytics. Together with a wealth of metrics to choose from, there is also an updated cross channel social performance reports covering 8 social networks. Check it out!

Social media is in a constant state of changeand up with some of the changes will help keep your social efforts productive.