Social Media Fails

The Social Media Marketing Faults That Can Hurt a Brand

Social media has developed a great number of things in the world around us. And if you have not noticed yet, marketing has seen the most obvious changes. In fact, a full 94 percent of marketers utilize Facebook for social media marketing and advertising. As it turns out, though, a handful of simple mistakes can undercut your social media marketing effort. Once you know of these slipups, though, they become simpler to avoid.

Getting Social Media Likes and Followers

There are numerous services you can pay to give you more likes and followers on social media pages. These likes usually come from fake accounts. In fact, Facebook had at least 83 million fake accounts in 2012. Unfortunately, these artificial followers don't engage with the account. This means fewer of your true fans will see your content.

Inappropriately Hijacking a Hashtag

Hashtags are an easy way for your brand to realize a bit of widespread attention on a trending topic. Of course, you need to ensure that the hashtag actually makes sense on the post. Even more importantly, never assume what a hashtag means.

In 2014, for instance, DiGiorno sent out a pizza marketing tweet with the hashtag #WhyIStayed. They believed it was a fun and popular hashtag, but it was actually related to domestic violence. Do not make a similar mistake.

Posting Far Too Much About Brand

The social media 80/20 rule dictates that only 20 percent of a business's posts should be direct advertising and marketing. The others must be related to the business or industry, but directly promotional posts should be kept to a minimum. If followers feel like they are only being advertised at all the time, instead of receiving real value, they will often unfollow a page.

Great social media marketing can take your small business to all new heights. If you are making any of the aforementioned mistakes, though, all of the effort in the world may not repair the damage.

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