Combines Online and Offline Marketing
Even though promotion is in its digital age, it does not mean offline marketing is a thing of the past. Companies can still do quite well by attending local festivals, sponsoring neighborhood charities and even hosting events. Not every fan can attend these affairs, but they can easily catch them via Facebook Live.
Improved Marketing Metrics on Facebook
Facebook has long provided resources that allowed business owners to track their reach on the site. Instead of seeing how many people liked or shared a status, page owners can actually see how many people viewed the post. Checking up on this user-friendly image, Facebook Live also comes with a number of analytics tools.
In addition to seeing just how many people viewed the video, Facebook Live also gives metrics on the peak concurrent viewers and the number of people who are viewing the video at any given time. This means marketers can see the exact moment their viewership decreased, and they can use this information to improve their video marketing.
Facebook Assists in Promotion
Facebook Live is still in its infancy, so the social media giant is doing its best to promote the service. This means Live videos often end up towards the top of people's newsfeeds. Additionally, Facebook will often send a notification when a page a fan likes starts a live broadcast. This free of charge advertising may not last forever, so local business owners should take advantage now.
Social media sites are continually trying out new things, and in some cases, their ideas fall flat. This is simply not the case with Facebook Live. The new device is doing everything from causing social change to promoting business events. If company owners utilize the tool correctly, there is no limit on how prosperous they can be.