Visual Content

How to Implement Visual Content onto Your Website

Visual content is exploding all over the Web right now, and if you need proof of this you only need to look at your Facebook newsfeed, which if it’s anything like mine is packed with images, memes and videos all competing for your attention. For those who love stats, it’s worth noting that 87% of the most-shared posts on Facebook contain images, and that posts containing visual content score 189% more engagement than those that don’t.

This has created an enormous opportunity for marketers to exploit, and if you haven’t already, it’s safe to say you’re a bit late to the party. But have no fear, as we have found 5 great ways to create unique, visual content for your marketing.

5 Types of Useful Visual Content for Marketing

Create an Infographic – Becoming increasingly easier to create, infographics are an exciting new form of visual content that has taken the marketing world by storm. You can creatively pack a load if information into an infographic, which can then be easily shared, leading to great direct traffic and backlinks.

Videos – Versatile and easy to share, videos also boast the ability to be shared widely, and are simple to create in a number of forms. You can produce simple slideshow videos, web cam videos, live on location videos, short Vine or Instagram videos (6- 30 seconds long!) and many more ideas. This form is also perfect for generating traffic and links.

Develop Unique Imagery – It has become incredibly easy to craft unique images that are solely available for your marketing purposes. Since it’s become an unwritten rule that images need to accompany or overpower textual content now, it’s up to you to come up with these. In addition many of these can be posted to sites like Facebook, Twitter, Pinterest and Instagram for more traffic and links.

Screenshots – Screenshots are a terrific way to convey social proof. They are super easy to make, and you can easily insert them into many types of posts, or create slideshows with them.

Data Shares – Using charts and graphs are an easy way to illustrate data through visualization. Difficult to convey concepts in text are more fully understood with an accompanying data share.

Websites 2015

Check Out the Hottest Trends in Website Design

If we were talking about new trends in web design a couple of years ago, the conversation would be a lot less exciting and full of innovation than it is today. Every year there are new ideas and implementations that come into being, and we are much the better for it.

For 2015 there are some holdovers, and also a lot of evolvers, as what we are able to do technologically catches up with the ideas. An example would be how the concept of Flat Design evolved into Material Design.

Let’s see what’s brewing as far as trends go in the world of web design for 2015.

5 Leading web design trends for 2015

Responsive design – While this could be viewed as an old trend, the truth is that it’s now become the norm, and what’s more, with Google announcing that on April 21st, 2105 they will begin penalizing sites that aren’t mobile optimized in the search results there is a great reason.

Huge images – Having large, evocative images adorn our pages has never been easier to do. With better bandwidth availability and image compression it doesn’t have to slow your pages loads down. This is making the visual component of your pages so much more interesting!

Scrolling over clicking – The concept of making a longer, more flowing page in mobile will continue to gain ground, because this decreases page load time, encourages interaction and is more intuitive. It’s all about user experience, and this element delivers in a big way.

More choice in typography – It wasn’t too long ago that if you wanted a custom font for your web pages you were required to pay a hefty price. Not any longer. Many more choices are available now, with the free Google fonts leading the way here.

Semi-flat design – While flat design has existed for a few years, it appears as if it has now evolved into what Google is calling “material design”. That is a blending of flat design with subtle gradients, layers and even animation to achieve an “almost” flat design with flair.

Responsive Web Design Tips

Look at These 5 Responsive Design Tips When Building out your Mobile Site

Responsive design is surely the buzzword for web design these days, and for good reason. The proliferation of mobile devices, accounting for approximately half of all web searching, gives added importance to making sure your pages render well on any device. There’s a lot to consider here, and if you’re not actually designing it yourself, (most of us are not!) you do need to possess at least a basic understanding in order to communicate your wishes to your developer.

While your web designer (if that’s not you) will do most of the heavy lifting, here are 5 tips for making responsive design work well for your site.

5 Important tips for Responsive Design

Consider design first – This may seem to not require mentioning, but a lot of expensive design hours are burned up when a clear vision is not articulated up front. Check out many designs, and be specific on what you’d like for your design from the beginning.

Visual content – Images and videos should be carefully considered when deploying them in your responsive design. First, having too many causes your pages to load slowly which leads to bounces, lost visitors and revenue. Not what we want, right? Be sure you size everything consistently and properly for small devices, and test them out once done for distortion and load times.

Write content for mobile – One of the last things people want to do on a small screen is scroll through a mountain of text. Your mobile content should be more to the point, perhaps bulleted, and even possibly lead to the full version on the main website.

Test calls to action and button sizes – On smaller screens, the size and visual impact of a call to action and accompanying button come in to play. You don’t want them to miss it, or worse, have the button so small that it’s difficult to actually click. Not good. Test religiously.

Aim for a clean design – Having massive, endlessly scrolling mobile pages that take ages to load while all your favorite photos load is a recipe for site bounce. Mobile users expect your pages to load quickly and be wonderful. Don’t disappoint!