How to Implement Visual Content onto Your Website
Visual content is exploding all over the Web right now, and if you need proof of this you only need to look at your Facebook newsfeed, which if it's anything like mine is packed with images, memes and videos all competing for your attention. For those who love stats, it's worth noting that 87% of the most-shared posts on Facebook contain images, and that posts containing visual content score 189% more engagement than those that don't.
This has created an enormous opportunity for marketers to exploit, and if you haven't already, it's safe to say you're a bit late to the party. But have no fear, as we have found 5 great ways to create unique, visual content for your marketing.
5 Types of Useful Visual Content for Marketing
Create an Infographic - Becoming increasingly easier to create, infographics are an exciting new form of visual content that has taken the marketing world by storm. You can creatively pack a load if information into an infographic, which can then be easily shared, leading to great direct traffic and backlinks.
Videos - Versatile and easy to share, videos also boast the ability to be shared widely, and are simple to create in a number of forms. You can produce simple slideshow videos, web cam videos, live on location videos, short Vine or Instagram videos (6- 30 seconds long!) and many more ideas. This form is also perfect for generating traffic and links.
Develop Unique Imagery - It has become incredibly easy to craft unique images that are solely available for your marketing purposes. Since it's become an unwritten rule that images need to accompany or overpower textual content now, it's up to you to come up with these. In addition many of these can be posted to sites like Facebook, Twitter, Pinterest and Instagram for more traffic and links.
Screenshots - Screenshots are a terrific way to convey social proof. They are super easy to make, and you can easily insert them into many types of posts, or create slideshows with them.
Data Shares - Using charts and graphs are an easy way to illustrate data through visualization. Difficult to convey concepts in text are more fully understood with an accompanying data share.