You’ve probably heard over and over again that having a video on your website can actually boost the amount of conversions you receive considerably. But you’re not sure why.
Let me explain.
1. First and foremost; a video can help people easily and quickly understand how a product or service works. Some studies suggest that people’s understanding of a product increased by 74% when a video was involved. A better understanding of the product meant that they could make a much more informed decision when purchasing.
Remember, people will tend to interpret the text that you write in a number of different ways. There is no real way to know exactly what they will be thinking when they read through what you have written; that’s because what may mean one thing to you may mean something completely different to somebody else.
If you utilize a video, then you can demonstrate exactly how your product or service works. In just a couple of minutes of watching a video, people will walk away knowing what you are all about and how you can help them.
2. In addition to this, another piece of research found that 90% of people found watching a video helpful in their purchase decision. As I mentioned before, people do not want to read through a lot of text. They want the key facts.
They want to know what they are getting themselves into before they part with their cash. Online videos will help make it clear for them. In the world of internet commerce, trust and credibility are absolutely everything. Sure, people are less cautious than they were in the past when it comes to making a purchase, but they still want to know that they are actually purchasing from a ‘real company’.
3. You only have a short amount of time in which to grab the attention of the online viewer. The quicker you get that information out there and get them to your call-to-action, the more sales you are going to make.
There is no quicker method for getting your sales message across than with a video. If it is interesting and actually relevant to what people are interested in, then it is likely they will watch the whole thing. With text, you will be lucky if you can get them to read past the headline, let alone the first paragraph.
4. Finally, if you are marketing your videos in the right way (this means placing them on other websites like YouTube, Facebook, and others), then potential customers will even stumble across them. If they like what they see, it is likely they will carry out further research into your company. The more research they carry out, the more familiar they become with you, and the more likely they are to become a new paying customer.
How to Get Started with Video Marketing
Video marketing has become an integral piece in marketing online nowadays, and can serve several functions for your business. Although many are aware of this, understanding what types of videos to make is a unnecessary hurdle that keeps many from utilizing this valuable and essential tool for online marketing.
Know what you would like to do with video first!
You want to know what you’d like to accomplish with video in order to better use the medium. Simply throwing up a video on YouTube isn’t a plan. Think about how you plan to use video in your marketing. It’s crucial to understand the reason you are making these videos to begin with, so as to enhance their odds of success as well as save you a boatload of time and effort! Here are some ways that businesses can make use of video in their marketing.
- Building your brand
- Video as a product
- Live and recorded Webinars and workshops
- Launching videos
- Sales or promotional videos
What types of videos should I make?
After you’ve determined how you would like to use video marketing in your business, you need to choose what types of videos to create. There are several different types of videos that may work for you.
Slideshow – This one is the simplest to make. You simply make slides in PowerPoint or Keynote (Mac) and record them in a video format. There are lots of programs that will do this, and you most likely already have them on your computer. You can narrate or add music or both.
Talking heads – This is where people are onscreen talking. These may be recorded in a number of ways, by using your smartphone, a video camera, a still camera with video or iPad, orâ€¦ in any case, there are many ways to shoot a video.
Google Hangouts – Using Hangouts is an easy way to conduct a webinar, seminar, interviews or simple instructional or informational video. It’s super easy to use, and is uploaded straight into your YouTube account.
Screenshare videos – If you have a screen capture software like Camtasia, Jing or Snagit, (among others) you can record your voice live while you demonstrate whatever is on your computer screen. Very easy to accomplish.
Livestreaming video – There are several services available that can get your event live streaming on the Web.
Animation – Love animated videos? Think you can’t do them? Wrong! Products like Videoscribe and Powtoon make this possible.
Using Videos and Images to Capture Attention and Audience
Let’s face it, everyone today would rather watch a video, scan an image or gaze into an infographic. Like it or not, reading is out, viewing is in. With more than 300 million photos uploaded to Facebook every day, and forgetting about the rest of the visual media uploaded to other sites like Pinterest, Instagram and Google+, you can’t possibly need any more proof that the time to take advantage of visual media in your content is now!
5 methods to pack your content with visual media
- Place product images on photo sharing sites – Posting images of your products on well-known and heavily trafficked photo sharing sites like Pinterest, Instagram and Flickr can bring scads of direct traffic, along with social signals and links to your pages. The same is true of posting on your Facebook page and sites like Tumblr.
- Employ videos – Direct traffic from videos can easily be your greatest source of visitors. And don’t be so rigid with this type of content, either. Inject a chuckle and personality. Think about employing Twitter’s Vine and Instagram’s micro-video solution for quick snippets and product introductions.
- Infographics – A cool infographic gets shared far more than you might imagine, and is perceived as great content that you could post just about anywhere. And, they’re not as difficult to produce as you might think!
- Create your own visuals – Create memes of your own. Original images have a far better chance of being shared far and wide, particularly if you have your one of a kind spin on them.
- Crowdsource your visual content – Let your viewers in on the fun! This works on many levels. Getting your fans to create and share via contests, promotions and events is the same as free advertising, and they’ll certainly share all over, particularly if prompted!
Content has become largely visual, and this shows no signs off reverting anytime soon. Tell your brand’s story with visual media and go where the buyers are!
How to Pack Your Message into a Six-Second Video on Vine!
If you’ve experienced any videos from the new Twitter platform, Vine, you’ve probably been quite fascinated by them, but perhaps also confused as to just how to utilize this new platform. What it will take, is a clear idea of your idea! You’ve got a mere six seconds to deliver your message, so time is an issue!
How businesses are using Vine
Vine has witnessed businesses produce some very innovative and impressive videos since they’ve launched. Inspite of the time limitations, some businesses have embraced the platform and are crafting Vines that are getting significant notice and views. The key to winning with Vine would be to emphasize the quirky, fun and new parts of the products or messages you want to feature. Nobody expects an epic film, but even so, they do expect to be entertained! Some ways companies are using Vine videos include videos about new products or people, customer service messages, and human-interest pieces. Businesses of every size are discovering cool ways to employ Vine videos.
Lowes home improvement store has created some incredibly popular Vines sharing quick tips for the home, in their #lowesfixinsix Vine videos.
Bacardi is using short videos to share their favorite drink recipes featuring their rum.
One of their competitors, Malibu Rum, dove right in and created some cool refreshing Vines of their own!
Taco Bell used Vine as an integral piece of the product launch for their Cool Ranch Doritos Locos Tacos.
General Electric is using Vine to showcase innovative videos that share science in cool ways.
Clothing retailer The Gap is using it to tout their products, via a sort of online video catalog.
Let your imagination run wild!
Vine videos can be quite a novel way to introduce new staff, new products, new directions and more. It’s really only limited by your imagination. Certainly, time isn’t a factor! Take a few moments and look at through some Vine videos, and find out if this isn’t a platform that your company or small business can utilize!
Have You Considered Vine for Short, Sharable Videos?
If you haven’t thought of employing Vine videos for your small business, you may want to think about it. It is likely you already have everything you need to get this done in your pocket. By using the Vine app on your smartphone, you’ll be able to create and upload these short, sharable videos to Twitter as quickly as you make them.
So what is Vine?
So, assuming you’ve not yet delved into just what Vine is and what it can do on your behalf, here’s the short version: Vine is a video sharing platform on Twitter that permits you to create and upload 6-second videos to Twitter. So what good is a 6-second video, you ask? Well, a lot of good! Take a look at how a few companies are using Vine videos to help further their brand, promote their merchandise, and otherwise tout their business: RedVines, Urban Outfitters and Nintendo.
These companies found a way for videos to help further their brand, advertise their products and services, and promote their businesses in other ways. They already know this service, which is trending very hot just now, can do for them. One of the main attractions of a service like Vine is that getting your content in front of people is getting harder and harder as people are less willing to take the time to read. Consumers are less eager to read, so a 6-second video is exactly what the doctor ordered, and you’d be impressed at a few of the ways people are using Vine. According to Biznology.com, businesses are using them to introduce new employees, announce events, give an insider’s look into the business, and in many cases creating short commercials to demonstrate their latest product or service.
Publiseek.com offers more innovative options to use Vine. Some of these include:
- Recording customer testimonials
- Recording short introductions from your company principals
- Real estate professionals have found Vine useful to present virtual tours of new listings
- Restaurants are broadcasting daily specials. Picture a scrumptious plate overlaid with the link, “Click to Smell”, that takes them to the reservation desk. A lot of possibilities here!
- Decorators and designers are utilizing Vine to display before and after pics
The only limit here is your imagination! You can accomplish something positive for your business this afternoon if you take action. Get going with Vine today!
Free Webinars and YouTube Videos Using Google Hangouts!
Google is famous for coming up with new programs and then ditching them if they don’t work out. Anyone remember Google Wave, Google Buzz and now Google Reader? Even though many have predicted much the same fate for Google , an addition to this may just save the day. Google Hangouts is Google’s latest addition, and one that truly has lots of usefulness. (Especially for marketers!)
Google Hangouts – The Short Version
A super easy tool for teleconferencing that could replace or augment your existing webinar or online seminar solutions. Connected to your Google account, a hangout is a breeze to launch, and has a number of attractive features for marketers. You and up to ten other participants, as well as any number of other viewers can watch your hangout live. It can be broadcast from your Google page, YouTube channel, or a page on your site. Google records the Hangout, and then a few minutes after you’re done, delivers a YouTube URL to you, which you are able to then use in many ways.
Marketing with Google Hangouts
There are oodles of ways to integrate Google Hangouts into your marketing. Here are 10 ways people are using successfully.
- Webinars – A free alternative to expensive webinar systems such as GoToWebinar.
- Conferences – Easy to setup teleconferencing makes a Hangout a no-brainer for sharing a conference experience.
- Meetings – Hold virtual meetings in an informal, yet immediate venue.
- Product Launches – An innovative way to create positive buzz on launch day. (Or before!)
- Interviews – Interviewing people made easy with Hangouts! Recorded, and transcribed.
- Product Demos – Show off your products in a Hangout.
- Virtual Press Conference – Share newsworthy items via Hangouts.
- Live Streaming Events – Many marketers are now using Google Hangouts as their own live TV station, broadcasting weekly shows.
- Q & A with Customers – Find out what your customers want and need easily. Great trust builder!
- Podcast from your Hangout – Making a Podcast to share through iTunes is yet another way to share your content.
If you’re not using Google Hangouts as an element in your marketing mix, you’re totally missing out on a great opportunity to engage with your audience in a more intimate, immediate way.
It’s All About the Relationship
I think all business owners would agree that: Without your customers you have nothing.
Therefore, your main goal is to make sure everything you do when it comes to marketing and advertising is focused around building relationships with your prospects and customers. Providing a quality, professional service is the first step in relationship building obviously. However, another powerful relationship building tactic is video marketing.
With the use of simple online videos, you can show your customers and prospects that you really do care about them by taking the time to put together videos that provide them with clear, concise communication in regards to your business.
The ability to build customer relationships relies on the successful use of engaging and entertaining video marketing campaigns. This involves determining what type of videos fit your business goals, creating those videos, distributing those videos, and placing them on your website. Online videos can open up massive opportunities for your business; including increased credibility, more leads, more sales, and stellar customer loyalty.
Whether your objective is to teach entertain, new-age consumers somewhat expect marketing to be in video form. To be frank, it’s just easy for them. They don’t have to strain their eyes trying to decipher words on a page – they simply sit back, relax, and enjoy the show.
Sales and lead generation is the life blood of growing your business. Understanding what video marketing is and how it deeply affects the relationships you have with customers makes this one of the most formative marketing tools of this century. Sound relationships between you and your customers will ensure your future success. So it is in your best interest to start outlining your goals when it comes to creating and distributing online videos.
If not, your competitors will continue to silently build their online video libraries and use them to lure your customers and prospects right into their own sales funnel – and that’s the last thing you need.
Internet Video Marketing: Effective World Wide Advertising
The advancement of the Internet along with increasing satellite and cable costs has created a new phenomenon: Internet video streaming.
Let’s face it… the rising costs of EVERYTING in today’s economy has made people take a serious look at the “luxuries” they pay for.
However, with the rise of companies such as Hulu, Netflix, and Youtube, people have been turning more and more to the internet for their entertainment viewing pleasures.
Music, videos, movies, T.V. shows and other forms of entertainment can all be easily found for low costs or even free on the World Wide Web.
So think about this… With people turning their attention away from their radios and television sets, shouldn’t businesses be actively changing their marketing focus?
One of the best and most powerful new marketing tools available is video marketing. It is an instant, quick way to grab the attention of your target audience.
According to Reuters, people are watching more than one million YouTube videos a day. These are the numbers for just ONE of the many video sharing websites online. Imagine how many people your advertising can reach over the Internet! Are you starting to see why your business should be using online videos to your advantage?
Video marketing is not only useful on popular social media and entertainment sites, but it is also effective for company websites.
Videos are the ideal way to provide information to the visitors of a company’s website in a quick and entertaining manner. Not only that, but you can provide tutorials, product demonstrations, video commercials, and many other forms of video presentation.
Videos are proven to keep viewers on your website for a longer amount of time and make their product research experience a lot more enjoyable.
Potential customers can save time by simply watching a minute or two of video instead of reading pages and pages of information.
In a rising digital age, your company’s potential can expand tremendously by adapting and taking advantage of this new marketing phenomenon.