You’ve probably heard over and over again that having a video on your website can actually boost the amount of conversions you receive considerably. But you’re not sure why.
Let me explain.
1. First and foremost; a video can help people easily and quickly understand how a product or service works. Some studies suggest that people’s understanding of a product increased by 74% when a video was involved. A better understanding of the product meant that they could make a much more informed decision when purchasing.
Remember, people will tend to interpret the text that you write in a number of different ways. There is no real way to know exactly what they will be thinking when they read through what you have written; that’s because what may mean one thing to you may mean something completely different to somebody else.
If you utilize a video, then you can demonstrate exactly how your product or service works. In just a couple of minutes of watching a video, people will walk away knowing what you are all about and how you can help them.
2. In addition to this, another piece of research found that 90% of people found watching a video helpful in their purchase decision. As I mentioned before, people do not want to read through a lot of text. They want the key facts.
They want to know what they are getting themselves into before they part with their cash. Online videos will help make it clear for them. In the world of internet commerce, trust and credibility are absolutely everything. Sure, people are less cautious than they were in the past when it comes to making a purchase, but they still want to know that they are actually purchasing from a ‘real company’.
3. You only have a short amount of time in which to grab the attention of the online viewer. The quicker you get that information out there and get them to your call-to-action, the more sales you are going to make.
There is no quicker method for getting your sales message across than with a video. If it is interesting and actually relevant to what people are interested in, then it is likely they will watch the whole thing. With text, you will be lucky if you can get them to read past the headline, let alone the first paragraph.
4. Finally, if you are marketing your videos in the right way (this means placing them on other websites like YouTube, Facebook, and others), then potential customers will even stumble across them. If they like what they see, it is likely they will carry out further research into your company. The more research they carry out, the more familiar they become with you, and the more likely they are to become a new paying customer.