Need More Clicks form Your Social Media Posts?
Social media is a wonderful thing, and while it can be a challenge to work it into your day, it can reap rewards that didn't exist even a few years ago.
So after all your effort to make sure that you're posting regularly to your particular mix of social media channels, whatever that is for your business, you find that these posts are not producing what you envisioned, namely clicks to whatever it is you want to send them to, you're ready to pull out your hair and toss the whole social media campaign into the trash can.
So now what, should you junk it all? No, instead use the following 3 tips to goose your social media audience into clicking on your links and heading where you want them to go!
3 Tips for more clicks from your social media posts
Use calls to action - You want to actively ask for the click and the share. Don't just assume that because what you have waiting for them on the other side is awesome that they'll somehow know this and click. Tell them what to do! It's not pushy, it's marketing. Use the power of their subconscious to your benefit; people will often do just as instructed, if instructed.
Give them something to look at - These days all of us love to watch videos, look at images, pore over infographics and otherwise engage visually. Very often you can kill two birds with one stone with just the promise of a video or infographic that can be had for a click, which gets you both what you want.
Make it a no brainer - What's in it for me? You should make the decision to click a real no-brainer. Offer such value or need to know information on the other side that your readers literally can't help but click your links. If you are offering a bribe, make it a great one, valuable and in context with your ultimate goals. Don't be afraid to stir the pot, either. Controversy sells, and in this case, you need to sell that click. Just be truthful and watch your click through rates soar.