We live in a digital world, and any budding entrepreneur who ignores this fact is bound for failure. This doesn’t mean, however, that offline marketing is a lost cause. In fact, some research shows that this type of marketing can boost your online campaigns by as much as 40 percent. With that in mind, you should always have these offline marketing tips in the back of your head.
Realize that Print Isn’t Dead
Sure, there are far more emails sent than letters each day. Like… far more. This doesn’t mean that printed mediums are dead. Whether it’s business cards, direct mail or even newspaper ads, printed material is still an effective way to market offline. Keep in mind, though, that not all of these strategies will work for every demographic or in every locale. Find what works and go with it, but always have a business card on hand.
Get Exposure in the Community
A newspaper ad might get you noticed by a few people, but sponsoring the local little league team will garner the attention of hundreds – if not more. You should take active measures to involve your business in the community. This could be anything from donating to charity to holding a back-to-school drive. While this may not seem like marketing, the fact is that people love philanthropic companies. Getting involved in your community will certainly attract new clients.
Visit Trade Shows
When it comes to local businesses, the owners either swear by trade shows or ignore them entirely. The fact is that these industry events can really get your product or service out there, and you can even make sales while onsite. Your specific offering might not perform well at a trade show, and if this is the case, you’ll know they’re either not right for you or your pitch needs tweaking. Either way, trade shows are an offline marketing technique worth taking a shot at.
Regardless of how prominent the digital world becomes, offline marketing is likely here to stay. Fortunately, these techniques can supplement what your online marketing pros are doing. In the end, the two combine for a great promotional strategy.
Online marketing strategies have become front stage in the promotional world. There are still, however, several offline marketing techniques that produce great results. In fact, offline tactics have been shown to increase online effectiveness by 40 percent. Additionally, many of these offline strategies have proven effective at creating positive online results. Here are just a few offline marketing tactics that equate to success on the internet.
Include Website on Business Card
One of the most overlooked methods of increasing online traffic through offline methods is including the website on business cards. While some budding entrepreneurs try to keep their business cards simple and to the point, printing a web address will provide people with an alternative means of learning more. While they may not be motivated enough to call and speak to a salesperson, they might just be willing to learn more on a website.
Send Out Direct Mailers
While sending direct mailers is more expensive than many types of online marketing, this type of offline marketing has consistently proven successful for local businesses. In fact, one in four Americans has made a purchase over the past year as a direct result of receiving marketing materials in the mail. Including a web address when sending these mailers is essential.
Get Involved in Speaking Engagements
Whether it’s an interview on a local radio show or a presentation at an industry event, giving a speaking engagement is a great way to promote a company’s online presence. The great thing about this tactic is that people will already view the business owner as an expert thanks to their knowledge. There are numerous opportunities to push a website or Facebook page during these engagements, so business owners should take advantage of them.
Offline marketing may not be as prevalent as it once was, but it’s still important in the grand scheme of things. By utilizing these offline methods for online success, business owners can assist their marketing professional’s efforts through on-the-ground strategies.
Marketing Tricks For Profitable Small Enterprises
Any consumer will love something totally free, but minor freebies do not really get the job done. One cabin rental company in the Smoky Mountains realized this and started holding contests on Facebook where the reward was a free weekend stay in an attractive cabin.
Make use of Old Content
Even small enterprises that have minimal social media reach put out a few posts that really “pop.” These posts can seemingly go viral relative to the reach of other posts. It occurs way too often, though, that businesses simply move on after this success.
This is an error in judgment. Instead, wait a couple of weeks or months and post the content once more. It may not attain the same significant reach, but it will still likely perform better than other posts on your page.
Segment Email List
A full 58 percent of customers prefer email marketing over other marketing touch points. This shows how powerful the tactic can be, but segmenting your email list can also do wonders.
Break up clients by certain features, whether it be purchase behavior or age and gender demographics. This allows you to personalize your marketing message while still readily reaching the masses.
Offer Something Substantial For Free
Everyone loves free stuff, but small discounts or small promotional items are not likely to build a substantial following. That is why one Smoky Mountain cabin company began holding Facebook contests where the winner received a free three night vacation in a gorgeous mountain cabin.
By simply holding a contest and telling entrants they must “like,” “follow” or subscribe to something to enter, hundreds or even thousands of prospects will suddenly make an appearance. These prizes do not need to be in the vein of free automobiles, but make it something worth getting excited over.
There are no cutting corners to success, but there are simple marketing strategies that can pay off. The aforementioned are just a few, and any local business that can pull these off is definitely ahead of the game.
Best of Both Worlds: Mixing Online and Offline Marketing and advertising
You have seen plenty of calls to action on blogs and marketing videos. As it so happens, though, these calls attract customers both on and offline. Whatever your offline marketing plan entails, be it billboards or television advertising, invite people to visit your website or social media. You have got to present an incentive for them to do so, but you will gain customers from this approach.
Create Offline Events, Promote Them Online
Creating and hosting a gathering is a fast way to get new business in the door. Regardless if you are offering a free class or simply hosting a networking event for local business professionals, the added name recognition will certainly be beneficial.
You have to do more promotion, though, than simple flyers, newspaper ads or bulletin board postings. Use Facebook to make an “Event Page,” announce the event on all of your social media, make use of blogs to let people know how to prepare and even drop a few dollars on promoting the big event via social media.
Get Word-of-Mouth to the Online World
Many companies get a ton of promotion from word-of-mouth marketing, but why wait for the word to spread organically? Instead, snag video of a patron conversing with one of your best employees. Since you have the camera out anyway, take a moment to interview a happy customer or simply take a photo of them enjoying your product. Completely happy customers are a very good tool both on and offline.
Use Calls to Action Offline to push Traffic Online
Calls to action tend to be linked to online videos and blogs. The simple truth is, these calls work with offline old fashioned marketing too. From TV commercials to billboards, tell people to go to your social media pages or website. Naturally, a pinch of incentive in these calls goes quite some distance, but it is worth it to gain new customers.
No advertising campaign proves productive with one approach. For that reason, you need to utilize marketing both on and offline to garner success.
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Adding Online and Offline Marketing for Good results
Make the most of Offline Calls to Action to bring in Online Followers
Come up with Offline Events, Promote Them Online
Creating and hosting a celebration is a quick way to get new clients in the door. Whether you’re offering a free class or simply hosting a networking event for local contractors, the additional name recognition will certainly be worthwhile.
You must do more advertising and marketing, though, than simple flyers, newspaper ads or bulletin board postings. Use Facebook to make an “Event Page,” publicize the event on all of your social media, utilize blogs to let individuals know how to prepare and even drop a few dollars on promoting the event via social media.
Carry Word-of-Mouth to the Online Domain
Many businesses get tons of promotion from word-of-mouth marketing, but why wait for the word to spread organically? Instead, snag video of a patron talking to one of your best employees. Since you have the camera out anyway, take a moment to interview a happy customer or simply take a photo of them enjoying your product. Thrilled people are a powerful tool both on and offline.
Use Calls to Action Offline to get Traffic Online
Calls to action are frequently related to online videos and blogs. In truth, these calls work with offline conventional marketing too. From TV commercials to billboards, tell people to go to your social media pages or website. Certainly, a pinch of incentive in these calls goes quite a distance, but it is worth it in order to gain new customers.
No advertising campaign proves successful with one technique. Due to this, you need to use marketing both on and offline to garner success.
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Offline Marketing Strategies That Actually Work
If you spend any amount of time online, you understand just how prominent online marketing is becoming. You shouldn’t take this as evidence, though, that offline marketing is dead. It still has a prominent place in advertising, and if done correctly, offline marketing generally is a powerful tool that supplements digital advertising. These ideas are probably the most effective.
Printed Material Is Still Effective
Even with online technology offering numerous marketing methods, you most likely still see fliers in your mailbox or on local community boards. This is because, whatever you think of traditional marketing, printed material is still effective.
A simple flier, for example, might be printed at a low cost and dispersed around your nearby targeted area. It needs to also be noted that business cards are an additional kind of printed marketing material that works miracles. The truth is, for every 2,000 business cards handed out, a company’s sales boost 2.5 percent. Point being: print works.
Generate Press Releases
Although everything that happens in your business may not be newsworthy, some events without doubt qualify. Are you
offering a Veteran’s Day discount for current and former service members? Write up a press release. Planning a sale to celebrate an expansion? Local journalists may believe it is worthy of the newspaper. Better yet, local newspapers will usually publish these stories in the paper and online.
Engage in Guerrilla Marketing
Guerrilla marketing is a way of advertising your company that is outside of the traditional methods. It’s often thought that this is only prosperous if it is so extravagant that people must notice it, but thankfully, this isn’t the case. Many methods from leaving a branded pen at the local bank to utilizing different color Post-It notes to develop a mural can be effective if it gets people to take notice.
There is no doubt that advertising has moved primarily over to digital media, but that doesn’t mean older technique are unsuccessful. As long as you get people’s attention you then have a successful marketing device, whatever the platform.
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