Best of Both Worlds: Mixing Online and Offline Marketing and advertising
You have seen plenty of calls to action on blogs and marketing videos. As it so happens, though, these calls attract customers both on and offline. Whatever your offline marketing plan entails, be it billboards or television advertising, invite people to visit your website or social media. You have got to present an incentive for them to do so, but you will gain customers from this approach.
Create Offline Events, Promote Them Online
Creating and hosting a gathering is a fast way to get new business in the door. Regardless if you are offering a free class or simply hosting a networking event for local business professionals, the added name recognition will certainly be beneficial.
You have to do more promotion, though, than simple flyers, newspaper ads or bulletin board postings. Use Facebook to make an “Event Page,” announce the event on all of your social media, make use of blogs to let people know how to prepare and even drop a few dollars on promoting the big event via social media.
Get Word-of-Mouth to the Online World
Many companies get a ton of promotion from word-of-mouth marketing, but why wait for the word to spread organically? Instead, snag video of a patron conversing with one of your best employees. Since you have the camera out anyway, take a moment to interview a happy customer or simply take a photo of them enjoying your product. Completely happy customers are a very good tool both on and offline.
Use Calls to Action Offline to push Traffic Online
Calls to action tend to be linked to online videos and blogs. The simple truth is, these calls work with offline old fashioned marketing too. From TV commercials to billboards, tell people to go to your social media pages or website. Naturally, a pinch of incentive in these calls goes quite some distance, but it is worth it to gain new customers.
No advertising campaign proves productive with one approach. For that reason, you need to utilize marketing both on and offline to garner success.