Developing a Cross-Channel Promotion Strategy Where does your audience spend time, and how can you best locate and serve them? This is where cross-channel promotion can definitely be of some help. In case you aren’t familiar with the concept, cross-channel...
Check Out These 5 Ways to Market your Business on a Budget Okay, we all can agree that not every business boasts a generous marketing budget, enabling you to take advantage of every opportunity on the planet. Even large companies have limitations, and working...
Check Out the Basics of a Good Press Release Creating a great press release doesn’t need to be difficult. A good press release will help you attract more visitors to your product or service. Reaching the target audience becomes quite simple when you follow...
Is Conversion Optimization A Part of your Plan? Although you may hear the roar of marketers bemoaning a lack of traffic to their pages as the bane of their existence, it’s a fair bet that they haven’t used conversion optimization to achieve the most from...
Google recently rolled out an update for its local search engine results: the previous “local 7-pack” was replaced by the “local 3-pack” (AKA the “snack pack”); which means only three results are displayed in the local listing results instead of seven. Having your...
Why Do People Click on Your Links? Much of the time in our quest to connect with an audience, make sales, get opt-ins and more, we are depending on our visitors to make that connection via a web link. So it would stand to reason that one of our primary tasks in this...
