Why Do People Click on Your Links?
Much of the time in our quest to connect with an audience, make sales, get opt-ins and more, we are depending on our visitors to make that connection via a web link. So it would stand to reason that one of our primary tasks in this quest is to make it our business to know how to get them to click!
It becomes our job to understand what makes them click. If you thought your job was over once you hyperlinked the words "Click Here", you're going to be disappointed! You have to do a little bit more work to earn that click. Everyone is pressed for time, and if you aren't pushing the right buttons, so to speak, neither will they!
So to help make your pages a veritable clicking paradise, let's examine 5 ways to optimize your links for clicks.
5 Tips for getting the clicks!
Say something with your link text - Link text is valuable in the sense that you have the chance to sell or persuade one more time. Instead of opting for a totally vanilla "Click Here", try getting far more specific and benefit-oriented in your link text. You'll be rewarded with more clicks!
Make each link on purpose - Don't just insert links without having carefully strategized their purpose. Unless it is an informational content piece, don't include links outside the scope of what you hope to gain from the page; such as a link to an offer, lead magnet or other objective.
Understand about the color of your links - There is a definite psychology pertaining to color, and you have to have this firmly in mind when designing links and buttons. For example, blue is a trust color, and orange encourages quick action. Get aquainted with these concepts!
Don't get cute - Trying to hoodwink your audience by promising something in your link that's not really true will get you a venomous response, and almost no results. Avoid using "clickbait" type of link text at all costs.
Use strategic placement - Understand that the placement of your links is extremely important. Almost always on a landing page you'll want one link "above the fold" on the page, and include others every scroll or two. After all, the objective is to get the click, right!