The Importance of SEO for Small Businesses
Paid Ads Are Not Guaranteed
A recent survey found that about 60% of small enterprises have no website at all. Once you consider the remaining companies that don't utilize sound SEO practices, the competitive advantage that SEO can provide becomes noticeable. A website can help beat out 60% of other manufacturers, and SEO can help beat out the rest.
Provides an advantage Over the Competitors
Forbes actually listed SEO as the best marketing return on investments you might see. Simply accomplishing the top spot for a specific keyword means you will get 33% of the clicks on that keyword. Whatever you are selling, that is a big payoff. Whenever you undertake a marketing project, you are taking a risk. The best you can anticipate is a good return on investment (ROI) that makes the campaign worth it. Thankfully, you can achieve this with good SEO strategies.
Great Return on your investment
In all likelihood, users now understand that paid links are not necessarily the best source for what they are looking for. That is why concentrating on SEO to increase search ranking is a far better game plan than simply forking over money for a top spot.
Paying to get seen on Facebook has its positive aspects, but when it comes to pay-per-click ads on search engines, the costs are definitely piling up. This is because 70-80% of online searchers completely disregard paid ads.
Paid Ads Do Not Invariably Pay Off
When buyers use search engines, a full 70% of the links they click on come up organically. This means Google made the decision that site was exactly an individual searching a specific term was looking for.
The chances of an agency showing up organically increases when search engine optimization (SEO) is used. In fact, there are a selection of reasons SEO is vital.