Are You Making Any of These 7 Traffic and Conversion Mistakes?
We often mistakenly think it's our offer or possibly pricing that's the issue when it comes to our dwindling traffic and or conversions, while in fact it might be something far more mundane and fixable.
You might be surprised to find out that much of the time it's our own fault traffic and conversions are lacking, and often because of very simple ways we are shooting ourselves in the foot.
So to help with this, we've unearthed 7 ways you may be unwittingly smothering your own traffic and conversions.
7 Ways to Sabotage your Traffic And Conversions
Site Duplicate Pages - First understand that Google hates duplicate content. They will punish your pages and perhaps your entire site if this is found in abundance. The main culprit is identical body content on multiple pages, even though they have different URLs and title tags. Strive to create unique content for each page you want to index.
Slow Page Loads - If your pages load slowly, you can count on your visitors bailing out of there as fast as possible, You have but a short few seconds, (some studies show less than 4!) to grab their attention and interest them. If you page won't load in that time, adios!
Not Mobile-Friendly - If your pages are not mobile ready you deserve to not have any traffic or conversions. Over half of all Web traffic in 2015 is coming from a mobile device. What, you don't want those people?
Your On-Page SEO Has Issues - Your Google rankings often depend largely on your on-page SEO, and if you have issues in this area, it's high time to correct them. These may include poor page loads, missing or poorly done title and description tags, and image optimization.
Social Media Absent - Social media plays a part in not only traffic, reputation and web reach, but social signals can also impact your search rankings. Make it easy to share your pages socially across all important channels.
Poor Keyword Usage - Not optimizing your pages with one primary keyword and a bunch of secondary, (LSI) keywords is a prime reason why Google may not be able to properly index and send traffic to your pages.
Too Many Hoops to Jump Through - Lastly, if you have forms you expect people to fill out in order to get a conversion, whether it is a mere opt-in or a sale, asking them to give you too much information is a conversion killer. Request only what you absolutely need, and no more!