Does your Small Business Flounder with Social Media? See these 3 Tips!
Okay, it's 2015: do you know where your social media is? We can all agree (at least I hope so) that social media is not only where the people are, it has also become a viable source of traffic, engagement and marketing for nearly any business that would choose to make use of it.
The key here is to get moving, and don't fear the unknown. This medium changes daily, and you need a certain ability to roll with that, knowing that most of the time the changes only help you. (Remember, embrace change!) Let's have a look at a few ways we can help you with that.
3 Social Media Tips for Small Businesses
Lay out a social media strategy - Decide on a goal for your social media strategy from the outset, as it will make it far more achievable and real to team members as you pursue it. Whether you intend to generate leads, engage with prospects or advertise, lay this out and then look at all the possible social platforms that could work for you. Not all of them will be a good fit.
Don't try to use all of them - There are a lot of social platforms you can sign up for, however, not all may be applicable enough to your business to warrant the time and expense involved. For instance, if you are a Mercedes auto body shop, SnapChat (frequented by teens) is probably not your best use of resources.
Consistency is key - One of the main reasons social media works well for businesses is that they commit to engaging in it. Posting once in a blue moon will draw a big yawn from social media, and no one will care or come around. Once you commit, post frequently with awesome value and honest intent.
Once you've laid the groundwork for a successful social media initiative, you can begin to cultivate and build the type of following that will not only look forward to hearing from you, but will gladly help you spread the word.