Tips to Help Your Small Business Stand Out on Pinterest
If you've begun to market your small business on Pinterest, then you're probably aware of the enormous opportunity that 70 million eager to buy offers. While Pinterest has literally exploded in growth over the last few years, it is still a little bit of a Wild West Show, and more and more strategies are showing up detailing exactly how to reach these people.
Pinterest has exploded both in growth and also as a marketing platform in a relatively short amount of time, and what's been proven about this audience is that while it is skewed largely female, it's a great buyer's audience. If you've got a product or service that is visual at all, (or can be) you need to get it on a board on Pinterest quick!
We've scoured our sources and found 5 great tips for marketing your small business on Pinterest. Start using them today!
5 Useful Tips on how to Market your Small Business on Pinterest
Join Pinterest Groups - Locating board groups in your market can help you speed up the engagement and connect with more followers. There is a free tool called PinGroupie that can help you find relevant groups. After you've joined a few of these, be sure and offer great value to the group.
Make a Blog Board - Setting up a blog board is a cool way to notify your followers automatically of your newest blog posts. Optimize for search and you'll be surprised how many will find you in Google. Be sure to write a good description and use a compelling image.
Check Out Who is Pinning Your Competitor's Pins - It would stand to reasons that those that are pinning your competition are going to also be interested in what you are offering. Be sure and follow them, and see how many follow you back.
Optimize Your Descriptions - Since you have only about 75-100 characters that show up in the grid description, it's a good idea to craft a description which uses your primary keywords, and pertinent information. This is not, however, a place to sell!
Consider Adding Text to Images - Overlaying text onto your images converts much better than straight images. This will necessitate editing your image in image editing software, but in some niches these can return another 50% worth of engagement. I'd say that's worth it!