Why Are People Leaving Your Site and What Can You Do About It?

Considering everything it takes to get visitors to your website in the first place, does it make any sense at all to have practices in place that are actually driving them away in a heartbeat? Of course not, and there are specific easy remedies for these problems. Let's look into some of these and the way you can fix them.

Things you might be doing wrong

Here a number of reasons commonly found for site abandonment, and specifically what you can do to fix it.

  • Long load times - You have got less than 3 seconds to get your site loaded, or most people are gone. This is your number one goal, to give your visitor a chance. Check your site load speed often, and make it load super fast!
  • No mobile connectivity - Over 50 percent of all Web searches are now executed from a mobile platform, and if you're not able to be seen, well…
  • Making visitors jump through hoops - If you make your visitors give too much, you'll find that they'll be just uncomfortable enough to move on. Don't make demands!
  • Unsure about site security - If your site looks sketchy, especially if you're trying to sell something there, don't be shocked if they exit stage left! Check into adding security badges that are appropriate.
  • Poor site navigation - Take a close look at your site navigation and determine if it makes sense. Are you able to get to where you want to go when you visit, or is it unclear or worse, complicated. This ought to be a prime area of testing for you.
  • No clear focus - What are you doing on your page? What is the purpose, and is it clear? Is the page cluttered with a blinking cauldron of ads which have little to do with your site?
  • Nothing going on - If a visitor arrives and sees that your last content was posted a year or two ago, that your social media counters show no stats, and there are not any comments or conversations taking place, how would you react?

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