Marketing and advertising Blunders That Are Eating Up Your Return
Becoming the Winning Player
Getting Email Lists
The issue with email lists is that most of them simply don't target your desired demographic. If you run a video game store, for example, what is the point in getting a list where only 25% of the people play games? Because these lists are not often targeted, studies have shown that open rates drop to near-zero as a list becomes more public and used. Even though you might find affordable email lists to purchase, it's really not a great deal if you are not reaching your target audience.
Paying for Unproven Strategies
New marketing tools are seemingly always coming out, and in many cases, they can prove to be a fantastic asset. The introduction of pay-per-click ads, for instance, was a significant shift in marketing. Unfortunately, lots of the newest marketing strategies are simply full of false hope. When there is no hard evidence that a new method works just yet, it's advisable that you hold off on investing in it. Wait for large corporations to try out these new methods, and if they end up working well, you will get plenty of time to improve your strategy.
Trimming Your Deficits Too Early
One thing every entrepreneur should know is when to give up on a strategy that isn't working. Unfortunately, many marketers give up too soon. There are those out there who expect immediate results, and that is just not the way marketing works. Giving up too early on a tactic that would prove effective is just as bad as wasting cash on one that proves unprofitable.
Marketing is one of the places you should avoid cutting corners. Of course, if you are engaged in the previously mentioned strategies, it could be time for a change of course.