How to Make Your Landing Pages Convert Better
Even though most marketers will move heaven and earth to optimize the smallest of details on their websites, getting them to pay the same amount of attention to landing page optimization is a tall task indeed. And yet these will be the same people who will wonder why their landing pages don't convert as well as they think they should.
There are some particular best practices you'll need to make sure you are following to get the best results you can. Let's have a look at 5 of these, and see if you can't improve the performance of your landing pages!
5 Tips for optimizing your landing pages
Responsive design - Since today's traffic is more than 50% mobile, this one thing can make a huge difference in how well your landing page converts. If your offer doesn't render well, or worse doesn't load at all, you've lost before you've started. Be sure that your pages are mobile ready.
Write great headlines - This is your first, and possibly only chance to hook your visitors into reading on and absorbing your offer. Studies are showing that you have something south of 5 seconds to make this connection, or they are out of there. Study how to create awesome headlines, and test several.
Clear Call to Action - Make it abundantly clear what you want the reader to do. Tell them, in no uncertain terms, why and what they need to do next to get the benefits you've so eloquently laid out for them. This is a major area for testing.
Use social proof - People are given to following the crowd, so if you have testimonials, reviews or product endorsements go ahead and find a way to get some of these in front of your audience. Your conversions will improve if you do.
Test - Simple A/B testing can do as much for your conversion rates as all else combined. Be bloody-minded about this, and make sure you are putting your best foot forward. Don't be afraid to kill off that clever headline you thought would rock, but testing doesn't agree with you. Numbers don't lie!