Tips for Checking Your Social Media Channels

Social media takes place in the blink of an eye. Word travels so quickly that you might hit the sack feeling wonderful and wake up to a firestorm. This can be most certainly more apt to be true if you are not in the practice of regularly monitoring your social media channels. Keeping tabs on the conversations about you and/or your brand online could be much more than just a reputation management best practice. Focus on those looking for information early in the sales process can lead to a significant increase in conversions. Primarily, however, this is about creating a firewall between trouble and you. Heading the bad news off at the pass is the objective here, and there are a handful of quite simple ways to manage this, which of course is everyone's concern. It doesn't need to take all day long, as shown in this HubSpot article.

How to maintain your social media online

  • Use available tools such as TweetDeck or HootSuite to monitor social media mentions of on several platforms. They are easy to configure, and help you to see quickly a broad summary of what's happening across your social channels.
  • Google Reader and Google Alerts have been very useful tools in the hands of marketers that were focused on monitoring the buzz around their products or brands. Nonetheless, recently Google has decided to end Reader, and Alerts seems to be broken. Many are wondering where to find a useable alternative. Here are a few you might want to look into: NewsBlur, AOL Reader, or Flipboard for mobile. For Google Alerts try TalkWalker or Social Mention.
  • Scan for questions or comments on your blog, social networks, videos, and your Facebook pages. Answer anything pressing, particularly those that seem to be unhappy or confused about your products or services. This can head off tons of trouble!

However you choose to do it, be sure you actually make the time in your hectic schedule to make this happen every day. Dissatisfied customers and unresolved issues will fester and transform into major headaches if you let them. Furthermore, this sort of problem will often take on a life of its own, magnifying what started out as a small fire into a big conflagration! Don't allowed this to happen to you!

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