About SEO Title Tag

How to Reconcile SEO Title Tags and Clickworthy Headlines

Understanding how to write effective SEO title tags and headlines can be confusing these days. See you’re not the only one! Many struggle over making it SEO optimized and at the same time enticing enough to draw in the clicks, which is the main job of a headline, right?

While at first blush the symbiotic relationship between title tags and headlines can seem at odds, but you have to be able to find a happy medium. Recognize first that one without the other leads to failure is a good first step.

Let’s examine each, and find out if there’s way to satisfy the needs of both sufficiently.

What goes into a good SEO title tag?

With a title tag limited to around 64 characters, you are space-challenged right from the get-go. This is the number of characters that will appear in the search results, so you need to make it count.

What’s also important to Google at present is the intent of the search query. What’s the searcher actually looking for? Google is getting better and better at reading this, and you need to write with this in mind.

It’s fine if you can squeeze in another keyword without it becomming unreadable, but your words will need to reflect what the searcher has in mind.

So what makes a good page headline?

Conversely, your page headline has to entice the reader to read on, to yearn for more information. A lot of great headlines will invoke curiosity, promise solutions, and inject emotions.

“How to write a novel in 30 days and stay married.” This title make a bold promise, has a time element and gets a smile. (From those of us who are married)

Making the Two become One

Many times it’s a decision you have to make: is this piece designed to rank well for the ages, or is it something that you may be using socially, or driving paid traffic to. It’s not that you can’t have both, but sometimes the intersect between SEO and enticing titles is quite small. Understanding your purpose for the piece can help you choose which route to take.

Want to Know What’s Trending in Website Design for Small Business?

As 2015 is now upon us, we thought it useful to examine several web design trends taking hold for small business sites. Many of these you may have seen before, but were unacquainted with the reason behind them or the usefulness they may impart. Others may not work for you.

While you may have seen some of these in play around the Web, you still need to recognize what they can do or not do for your site, and make a judgment based upon your specific needs. What works for one site could be a disaster for another.

So let’s jump right in and see what’s trending now in web design for small business in 2015.

5 Trends in small business web design

Employing Infinite scrolling – Infinite scrolling has become all the rage over the last year or so. The ability to keep the reader engaged over one long stream of content can work for some, like Facebook for example, and not for others. Make sure it serves your ultimate visitor goals before you use this.

Using a responsive design – Since over half the Web’s traffic now emanates, at least originally, form a mobile device, it is simply not an option to not have a responsive web site design. You need to be sure that all visitors get the best experience you can muster, so this is less of a trend than a necessity.

A clean spare look – Lots of white space and lean blocks of text are what readers want these days, and the extra space gives your pages an uncluttered, relaxed feel. This works with the mantra of keeping things simple and direct, and leaving your visitors with fewer distractions and choices.

Get creative with font types and color – The days when you needed to make everything conform to Times New Roman or Arial are over. You still want to present your text in a readable, easy on the eyes font, but don’t be afraid to experiment, particularly with headlines and buttons. Experiment also with a color splash now and then, in keeping with your site’s primary colors.

Make social media prominent – We operate in a social Web, and you should facilitate this on your site. Employ obvious and easy to use social media buttons on your pages, and promote their use!

Should You Have A Mobile App?

Here are three very good reasons to consider a Native Mobile App for your small business.

1. Everybody Is Mobile

The number of mobile users is growing at a wicked pace, and those same mobile users are using their smartphones as primary devices to access the Internet now. Did you know that 25% of Americans use only their mobile devices to access the Internet? So it’s safe to say that commerce has shifted and it’s happening on mobile phones now! And where are you? Invest into a mobile app, promote it to your customers and grow your business.

Let’s say you own a small, well known bakery in your community. Yes, you have your regular customer base that love what you do, but imagine you could spread the good word of your business via your mobile app; a word that random tourists passing through your town might pick up on and visit your store. Extra profit, right?

2. Mobile Means Action

Developing a mobile app for your business means getting more customers. Mobile search is getting bigger and bigger, and while your current consumer base can spread the word for you, you could also be popping up in search results. Did you know that 9 out of 10 mobile searches lead to action? And actions could mean sales. Reach out to your new consumers, make it easy for them to find you and expand your business. And don’t forget to use the power of social media, connecting them to your app can help you grow faster.

Use your Facebook page or Twitter account to promote your new app, make a great, catchy video showcasing it, build a story around it or write a blogpost about your efforts in making it.

3. Get More Loyal Users

We all know how rewarding is to attain that base of loyal customers. There are no businesses around anymore that do not invest into loyalty programs and benefits. But you can get ahead of them, because if you already have a mobile app, a loyalty feature could be just a bonus feature. By integrating a loyalty feature, your mobile app can stand out among the throngs of other mobile apps, giving your customers that extra sense of value.

Use your loyalty program to promote, reward and take care of your customer, all from the same app. Did you know that 74% of smartphone users are interested in using loyalty apps and getting benefits from loyalty programs on their mobile devices?! That is a huge percentage!