Should You Have A Mobile App?

Here are three very good reasons to consider a Native Mobile App for your small business.1. Everybody Is MobileThe number of mobile users is growing at a wicked pace, and those same mobile users are using their smartphones as primary devices to access the Internet now. Did you know that 25% of Americans use only their mobile devices to access the Internet? So it’s safe to say that commerce has shifted and it’s happening on mobile phones now! And where are you? Invest into a mobile app, promote it to your customers and grow your business. Let’s say you own a small, well known bakery in your community. Yes, you have your regular customer base that love what you do, but imagine you could spread the good word of your business via your mobile app; a word that random tourists passing through your town might pick up on and visit your store. Extra profit, right?2. Mobile Means ActionDeveloping a mobile app for your business means getting more customers. Mobile search is getting bigger and bigger, and while your current consumer base can spread the word for you, you could also be popping up in search results. Did you know that 9 out of 10 mobile searches lead to action? And actions could mean sales. Reach out to your new consumers, make it easy for them to find you and expand your business. And don’t forget to use the power of social media, connecting them to your app can help you grow faster. Use your Facebook page or Twitter account to promote your new app, make a great, catchy video showcasing it, build a story around it or write a blogpost about your efforts in making it.3. Get More Loyal UsersWe all know how rewarding is to attain that base of loyal customers. There are no businesses around anymore that do not invest into loyalty programs and benefits. But you can get ahead of them, because if you already have a mobile app, a loyalty feature could be just a bonus feature. By integrating a loyalty feature, your mobile app can stand out among the throngs of other mobile apps, giving your customers that extra sense of value. Use your loyalty program to promote, reward and take care of your customer, all from the same app. Did you know that 74% of smartphone users are interested in using loyalty apps and getting benefits from loyalty programs on their mobile devices?! That is a huge percentage!

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