Online reviews are important to any OEM Certified auto body shop whose potential customers research online, which today, is virtually any shop. Why? According to a 2016 survey by BrightLocal, 84 percent of consumers trust authentic online reviews as much as they trust...
Why You Need More and Better Customer Reviews Where it Counts a.k.a. Reputation Marketing Customer reviews are a key ranking signal as Google and other search engines strive to give the most relevant and useful results to their users. Local search and mobile search...
In our quest to satisfy our insatiable quest for more detailed data, it’s important to remember that we are dealing with real people who also have demands on their time. Knowing when and where that fine line exists for your most sensitive customer, and not...
How to Deal with a Social Media Flashmob It is just amazing the speed at which world events are often sent around the Web via social media, and when that word is bad and happens to concern you or your company, you should have a plan of defense. If you’ve made an...
How to Be Proactive with Bad Online Reviews Everyone’s got an opinion, and unfortunately as a small business owner some of those opinions can cause your business a lot of trouble. Managing your online reputation is a big must-do item on your daily checklist....
