Why You Need More and Better Customer Reviews Where it Counts a.k.a. Reputation Marketing
Customer reviews are a key ranking signal as Google and other search engines strive to give the most relevant and useful results to their users. Local search and mobile search are now providing reviews and ratings high in results, making customer reviews even more important for ranking high enough for customers to find you.
What ratings and reviews are customers seeing when they search online?
Are you ranking high enough to even be seen?
What have you done in 2015 to build a customer-winning five-star online presence?
Local online and mobile search will heavily influence consumer buying in 2016 as more and more people rely on fast and easy search results to lead them exactly where they want to be to make the best purchase. The latest surveys show that over 90% of consumers are looking at online reviews to make better and more informed buying decisions. Are your future customers seeing a five-star reputation when they search online before spending their money?
Here is what you should know from the BrightLocal 2015 Local Consumer Review Survey:
- 92% of consumers now read online reviews (vs. 88% in 2014)
- 40% of consumers form an opinion by reading just 1-3 reviews (vs. 29% in 2014)
- Star rating is #1 factor used by consumers to judge a business
For 2016 you need to do more to create a five-star reputation AND make that star rating as visible as possible online. Get more positive reviews and get them posted on the review sites and websites that your target groups use to find providers. Start by getting them on sites search engines and the local markets trust such Yelp, Google, and Yahoo Local.
When you use a service like National Auto Body Reviews to handle your customer reviews and online reputation you’re able to utilize a widget that creates the eye-catching gold star ratings that show up in local search results so people see your overall star rating before they even search for reviews. Find out how National Auto Body Reviews can take all the hard work out of building and maintaining a five-star reputation that grows your business by visiting National Auto Body Reviews online.
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