What to Make of the Recent Google Pigeon Update for Local Local search had been spared much volatility since the Hummingbird update last fall, but that’s all changed now with the Pigeon update. The stated aim of this update is to more closely tie local results...
See How You Can Use Google Hangouts in Your Small Business Google Hangouts were made to take advantage of the best of both video and social media, by creating a platform where you and your audience can interact and educate. Unlike most traditional webinar platforms it...
Current Best Practices When It Comes to Creating a Freebie for Giveaway These days it’s not enough any more to have people to opt-in to your email list merely by virtue of your invitation. You have to be able to give them something of value as an enticement to...
How to Use Your Content to Drive More Conversions Quite often content marketing and conversion optimization don’t even reside in the same paragraph, much less sentence, in terms of how we think of making it all work together. In reality, you have to both...
When and How to Use the Psychology of Color in Your Marketing Color has a tremendous effect on the behaviors of your webpage visitors, and we need to take a look at how we can better use this in our marketing. Rather than think of it as some sort of NLP, or...
