How to Use Your Content to Drive More Conversions
Quite often content marketing and conversion optimization don’t even reside in the same paragraph, much less sentence, in terms of how we think of making it all work together.
In reality, you have to both consider CRO (conversion rate optimization) as it pertains to your content, and your content as to how it works with conversions. For best results we need to meld the two into one when putting our content out there.
Let’s take a look at 5 ways we can use our content for more conversions
Use easy to follow navigation – Enabling your page visitors to go where they (and you!) want to is a cornerstone. Use one clearly defined navigation bar, and augment this with text links within your content pointing to other pages or resources you’d like to show.
Use a lot of imagery – These days we are a visual bunch, and there has never been a better time to use relevant images and videos in your marketing. This can only increase over the next few years so it’s time to surrender, Dorothy!
Optimize for mobile – With more than half of all web access and search now coming through a mobile device of some kind, if you’re not optimized for mobile you are undoubtedly losing out.
Offer up value – There is no arguing that terrific content is much more likely to lead to more sales, shares and actions. Try to make your content not only unique, but valuable.
Create killer calls to action – Optimize your calls to action with some thought. Test the various elements just like you would content, and make every effort to make your CTA stick out. Using colors that stand out yet are complimentary is important here, while staying within the design elements of your page.
The best way to proceed is to make sure that when your content is being put together, that conversion is a part of the thought process. Thinking about it then will lead to more conversions later on!