6 Easy Ways to Screw Up Your Landing Pages
Your landing pages are some of the most critical pieces of virtual content you have, and we have to take all measures to ensure they perform to optimum efficiency. There are some easy ways you can totally screw up your landing pages. No really, it's very easy! Before you become a victim of this unfortunate happenstance, let's look at what a few of these horrible mistakes are, as well as how you can prevent them.
Check out and prevent these 6 landing page killers!
Your page takes forever to load - Since it's been proven in study after study that you have around 3 seconds to get your page on before they move on, it's definitely time to take that seriously, especially with landing pages. (Moneyâ€¦) Make sure you check this often, to catch any problems.
Design clean, uncluttered landing pages - Work to keep your landing pages focused. Avoid big blocks of text. Use white space. Don't cram in whatever you can think of trying to pry the action out of them. Just deliver clean, simple content focused on one purpose!
Links that lead elsewhere - A big no-no! Including anything in addition to a link to your desired action will cut conversions drastically. Don't give them a choice by including site nav links, social media buttons, or anything else. If you'd like another shot at them if they not decide to click your link, use an exit pop.
Too much text - Be sure you think carefully before setting up a long form salesletter on your landing pages. Many times, shorter works more effectively.
Don't ask for the moon - Getting people to take one action is hard: give them a form packed with ten fields and you're just asking for it. You most likely need less information than you might think, and this is one area you'll need to test for sure.
Not mobile ready - Closely associated with the point above, no one really likes to fill out forms on their phone, so make the mobile version of your landing page as simple and size appropriate as you can. Your conversions will thank you!