Do You Know Who's Following You?
Do you know who's following you? Socially, of course. Well, you should! A lot of us have thousands of fans and followers, and yet for the life of us can't figure out where they go when you send out a Tweet, update or post. Are they real, or are you not offering them what they are seeking from you? Any type of marketing relies on making sure you're matching message to market, and your social media is not any different. You simply have to understand who you are speaking with and what interests them.
So how do you determine social media demographics?
The usual tools to discern the demographics of your audience (Compete, Quantcast, etc) aren't quite up to the task yet of measuring the critical data that makes up your social audience. Thankfully, for all of us, many new tools are sprouting up as we speak to help us gauge the likes, dislikes and trends of our followers and fans.
Three hot new tools!
Here are three we like right out of the gate.
DemographicsPro - Formerly known as KnowYourFollowers, this Twitter tool is most like many of the other demographic tools you might have been experienced with. It breaks down your followers into just the information you need, as per your request. You're able to uncover details of country, state, gender, interests, others they follow, their employment and much more. All of this is displayed both numerically and percentage-wise, allowing you to make the best use of the data to better target your followers. Some of the other areas you can delve into include marital status, race, income and brand preferences.
Birdsong - Birdsong is a social intelligence tool which provides on demand reports with analysis and insight about what brands are doing on their social outlets such as Twitter, Facebook and others. This is very helpful to understand how your competition is targeting their social media, and how you can too!
SoDash - SoDash is a versatile tool blending listening to social media, lead generation, customer service, brand management and competition monitoring into one useful suite of social media intelligence.
Making sure you understand the buzz surrounding you and your competitors is step one in being able to cash in on your social media marketing.