Check Out How You Can Utilize Visual Marketing to Energize Your Business
Visual marketing is coming to a screen near you. The truth is, it’s already there! The practice of using videos, images and other content associated with some visual element, (such as blog posts) is getting huge attention now as these mediums show themselves effective at driving far more traffic and sales than just text. The social world we live in fosters near-instant sharing of our visual content which, as we know, can go widespread in seconds.
Since we know that the human brain processes images 60,000 times faster than text, and 80 percent of visual content sticks with us as opposed to 20 percent of textual, it should be no surprise that visual marketing is responsible for 84 percent more views and 94 percent more clicks than text.
How to make your own visual marketing work
Utilize the social media image giants – There are several social media networks that join the visual aspect with a thriving and vibrant social media community. The big ones that come to mind are Pinterest, Instagram, YouTube, Facebook and Twitter. All offer visual capacity that boggles the mind.
Add visual content to blog posts and articles – There is really no rational reason not to include visual content in any textual pieces you create. There are lots of places to get free images, and you can easily create your own with tools like Canva and PicMonkey.
Optimize images and videos – Make sure you optimize visual content with appropriate titles and keywords. This will not only help them rank better in the search results, but allow people to locate them with a keyword search.
Use Slideshows and Infographics – Two very easy but extremely effective ways to utilize visual content is through the use of slideshows and infographics. These both are search engine darlings, and get tons of direct traffic and shares also.
Now, should you need yet another piece of proof, chew on this for a minute: The typical user on Pinterest stays there for an average of 1 hour and 17 minutes, while the Twitter and Facebook get only 36 and 12 minutes respectively. Convinced?