Visual Content Management

Check Out These Awesome Visual Content Management Tips

These days businesses are producing visual content at an incredible rate, and the question soon crops up, where and how to manage these assets? The sheer numbers of images, infographics, videos and creative web art bring into play the need for a cohesive strategy for keeping everything organized should and when you need it.

Assets they are, good for use down the road and as part of your company's intellectual property. Should you ever want to sell the company at some time, it would be smart to have your visual content assets managed well.

The time savings alone that would occur if you didn't have to search low and high for that particular image or video can be worth it. Not to mention the need to make sure you have proof of your ownership of these images should a copyright infringement action come against you. That would be an expensive mistake, and one that is completely preventable. Let's take a quick look at how you can get a better handle on your company's visual assets.

5 Easy ways to manage your visual content better

Develop a system - Whether you purchase a digital management system and adapt it for your use, or have one designed in-house, it's imperative that you have a software system that allows you to manage this digitally.

Use your own naming conventions - Make sure you name your image files in a way that depicts what the content is. It saves a boatload of time if you name something "old small logo" as opposed to IMG3899976236.

Limit access and establish guidelines - Make sure that you have some control over who accesses your files. This can change over time, but keeping up on it is better than having problems down the road.

Store your content in one central location - Make it easy on everyone by storing your visual content in one location, assuming you have appropriate backups enabled. This obviously saves time and expense, and if they are stored in a cloud, there is little risk of data loss.

Have a protocol for how it is used - Be sure that no one uses images or videos in a fashion or manner that isn't what you want. Eager and over-zealous employees can cause mayhem with well-meaning but misguided adventures.

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