Viral Content Working?

Why Isn't Your Content Going Viral?

You work your tail off getting your content to a point where you feel as though the Pope himself is going to be in awe, but when you post it, it has all the impact of a bowl of wet noodles.

Of course there are no guarantees that anything we write is going to hit it big, sometimes we feel as though we've actually created terrific content that for some reason or another isn't able to catch the fancy of our audience.

Rather than wring our hands in angst, let's take a look at 3 possible reasons your content may not be catching fire.

3 Reasons why your content isn't going viral

No emotional connection - This is the first area to check. If you aren't connecting with your audience on a gut level, reaching them where they live, there is no way they'll feel obligated to share this "meh" work further than the delete key. Addressing people's pain points and showing that you not only care enough to want to help, but also have some experience in this area yourself is an excellent first step.

Bad distribution - If your content distribution network isn't nearly as refined as it might be, you will undoubtedly discover your content failing to reach as far and wide as it might. Make sure you give it the best shot possible by sharing it on your own social media channels, asking anyone who has an interested audience to share it, and sending it out to your email list, and inviting them to share. You might also want to consider giving special content an advertising boost, as in with a Twitter ad, or Facebook promoted post, to build some initial momentum.

It's not sharable - Consider this one: what motivates you to share? Is it inspiring, funny, moving, or just plain weird. Does it make your blood boil, give great insight or otherwise make you think? If your content isn't achieving any of these, you can be sure your readers won't be in a hurry to share this with their friends and followers either.

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