Using LinkedIn

Check out LinkedIn's Publishing Options

I'll wager that when you consider publishing your content anywhere other than your site or blog your thoughts don't usually wander to LinkedIn. Until last fall when the powerhouse social media networking site opened their platform to influencers to publish upon, no one else did either!

Now that it is open to the all LinkedIn users, it's still somewhat of an afterthought among content marketers. This is a shame, because publishing on LinkedIn is pay dirt for content marketers who know how to use it effectively. Let's look at some of the reasons why you need to be putting great content onto this platform!

5 Reasons to post your content on LinkedIn!

To establish authority - Publishing before a community of professionals is a terrific way of becoming the thought leader you are seeking to be. This can help you in many ways, not only on LinkedIn in terms of added connections and influence, but in your industry and Google as well.

Syndicating your content - Being able to post content that you may have used on your blog a while ago is a good way to find a new readership. Many times the audience on LinkedIn will not have seen your content, and may be more inclined to give it a serious read, given the nature of the platform.

Getting your content before a targeted audience - This is a professional site populated and frequented by pros, and as such you will find a lot less of the fluff traffic that may otherwise come upon your content. This is accomplished by publishing before your connections, and to LinkedIn Groups for wider reach.

LinkedIn audiences are more engaged - The audiences on LinkedIn have shown to be more engaged , and love to ask questions, comment and even contact you if your content strikes a chord.

The possible viral effect - One way LinkedIn publishers hit it big is when their content starts to get some traction, LinkedIn often steps in and promotes it on of their Pulse category pages, and even better, sometimes on the home page itself! Achieve that and you'll be well on your way to authority status on LinkedIn and off!

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