Should Your Small Business Be Using PPC Ads?
A lot of small business owners may have never considered the possibility of using pay per click ads for marketing their local business. That’s unfortunate, because there are several advantages to doing this.
Let’s take a little time to look at four reasons why it’s important for you to consider utilizing pay per click ads for your small business.
Four terrific reasons why PPC works well in local marketing
You’ll get almost immediate traffic – While it can take lots of time and much effort to acquire a top organic search engine result, with PPC it can be fairly instantaneous. Set up your campaign properly and you can have targeted visitors within minutes. Not only that, you also benefit from the considerable amount of data that this generates, items such as keyword effectiveness, which ads are working and a lot more.
Own more search engine real estate – While you might be doing well on the organic side, with a page one listing for at least one page, wouldn’t it be awesome to own a top PPC listing on that same page as well. Not only that, it didn’t take years to acquire either. This can help in several ways, among them pushing competitors down or off the page, and helping to solidify your brand in the minds of consumers.
The ability to target your customers and prospects – With advanced demographic targeting tools at your disposal, you can target only consumers who live in a particular area, are of a particular gender, or many other factors.
You can use remarketing – You’ve almost certainly had this happen to you; you’re searching and you see the same ads appearing. It’s no coincidence: the ad networks are following you with ads you have expressed an interest in. Although it may seem a bit like stalking, remarketing is a fact of online advertising life, and you might as well get your services and products in front of interested eyes as much as you can. Final point here is, it works extremely well!