Using Online Coupons Can Still Make a Difference to Your Bottom Line
A lot of people might think online coupons are so 2012, but the reality is, they are worth more to your business now than ever before.
The fact is, 55% of all internet users now routinely access and use online coupons, resulting in more and higher sales. Clearly the consumer has gotten more comfortable couponing, and now make searching for coupon deals an integral part of the shopping process.
Not only that, but now that the kinks in offering and redeeming online coupons have been predominantly worked out, there are many more access points than ever before. Let's take a look at 7 places it would be wise to consider advertising with coupons.
7 Places to place your coupon offers
Valpak - You've more than likely gotten his one directly in your mailbox. The familiar blue envelope filed with local coupon offers. Valpak has gained the public trust, and are routinely used.
Red Plum - This company has several different ways of reaching the consumer, using offline direct mail, online offers, and the form in which you're most likely to have seen them before, as a coupon circular in your Sunday newspaper.
Groupon - The Big Daddy of online couponing, Groupon has matured and grown into a trusted online resource for deals.
Living Social - Another of the original online couponing companies, Living Social specializes in the deal of the day market.
Yelp for Business - Not only is Yelp a major player with regards to citations and online reviews, Yelp Deals allow you to offer coupons much like Groupon but a bit less expensive. A beneficial one to use if you have a good set of reviews there.
RetailMeNot - A leader in this space, RetailMeNot is the largest digital coupon site in the U.S. offering more than half a million coupons at any given time. While many think this is an venue for only large vendors, there are lots of small businesses as well.
Your email newsletter - If you have an email list and you're not mailing coupons exclusively for people who are already warm to you, you're really missing out! This is a great way to enhance customer loyalty and repeat purchases, not to mention significantly improving your email open rates.