See How to Leverage Your Email Lists into Greater Blog Traffic
One thing we could all use is more visitors to our blogs. We know the power of blogging, and understand that content is indeed King, so it naturally follows that we want as many people as possible to benefit from the content on our blogs.
With many choices for delivering visitors to your pages, it's very easy to skip what is probably the best way available: improving the size and scope of your email subscriber list.
Building your list while at the same time getting more visitors to your blog is the best of both worlds. Let's look at first how to collect subscribers, and after that the best way to utilize this technique for greatest effect.
The mechanics of building a larger subscriber base
There are basics to making sure you're doing the best job you can collecting new emails. Here are just a fewâ€¦
- Put opt-in forms on your pages; all of them!
- Consider employing an exit popup
- Offer a free resource to get people to sign up
- Run an ad campaign to your offer page
- Conduct a webinar
- Use video marketing
Use the methods you are most familiar with and get started! Running paid ads and videos will give you the fastest results. Make list building a lifetime-of-your-business priority.
How to use your list to drive traffic to your blog
The first and by far the easiest way to use your list to generate more traffic to your blog is by sending them a simple email. This email requires only a few things: a captivating subject line, a few lines or highlights of your post, and several inks that take them directly there.
This presupposes that you're creating terrific content that needs to be seen. Even though it can take a while to build up enough critical mass to make this look like the tsunami of traffic it can be, you have to start somewhere.
Use images, videos, and outright bribes if necessary to get the click through to your blog. Enable social media buttons and actively encourage sharing and forwarding.
The benefits of this type of action are several. You'll get immediate direct traffic, and over time your posts will rank better in the search engine results and you'll be getting loads of new incoming backlinks to your pages.
Sounds like a win-win all around, right?
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