Classic marketing methods are swiftly being outpaced by inbound and digital marketing. Of these new promotional approaches, content marketing is undoubtedly one of the most vital. In fact, inbound marketing techniques using customized content double a site's conversion rate on average. Needless to say, this is only if you stay clear of these common errors.
Focusing Too Much on Yourself
It seems second nature for a organization to focus on itself when marketing to others, however, this should not be the main objective when it comes to content marketing. Consumers enjoy inventive content because it's helpful. In fact, 90 percent of potential clients find custom content useful. Therefore marketers need to focus on providing value in lieu of saying "Look at us, we are great!" Instead of selling your customers, try showing your customers why the product or service will make their lives simplier and easier and they, in turn, will ask to buy it.
Leaving Out Calls to Action
Just because you are trying to give value more than a "Buy Me" vibe in content marketing, this doesn't mean you need to neglect your sale entirely. When you have provided the information the client values, always add a call to action at the end that would interest them given the content they read. Make sure it flows perfectly, though. "Buy Now" does not flow well from informative content.
Focusing on Only One Format
The written word is a amazing thing, but it shouldn't be the only tool employed in your content marketing plan. It is fine if your primary time is spent with blogs and articles, but do not overlook videos, slide presentations, podcasts, or any other form of content that your clients may be interested in. Regardless of anything else, at least utilize video, which is expected to dominate 64 percent of marketers' strategies in the future.
Don't let little goof ups ruin your entire marketing strategy. The good news is, the most common mistakes are often avoidable.
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