Turning Shoestring Marketing Into Countless Value

With only a great piece of content and the appropriate social media know-how, you can do plenty of marketing with little money. Don’t let a small budget restrict your reach.

Generate Shareable Content

The method of gaining huge returns on affordable content is to make it go viral. This is clearly easier in theory, but it is certainly not impossible. You first have to make your content shareable. Again, easier said than done, nonetheless it becomes easier when adopting the recipe for viral content.

Social Currency

Emotion

Triggers

Public

Practical Value

Stories

Think Beyond Facebook

Sacrificing a couple of ad dollars on Facebook certainly will help turn your site content viral. Its also wise to utilize Twitter which can oftentimes return precisely the same result at no cost. It begins with seeking out trusted voices in your industry and following them on Twitter.

Watch to find out which individuals take the time to retweet and reply to tweets. They are the influencers you need to focus on. Tag these folks when sharing your concentrated content and hope they will think it is fantastic enough to share. It is usually a smart idea to test run a piece of content on Facebook to check shareability before trying it out on influencers.

Think Beyond the Social Media Box Altogether

Even though Facebook and Twitter are clearly powerful applications,it is essential to break away from these limitations. Sites like Reddit and StumbleUpon can drive just as much, or even more, traffic than typical social media giants. StumbleUpon, for example, recently made up over half of the internet’s referral traffic.

By using social media and producing great content, you can make the littlest marketing budget do wonders. We should never accept the fallacy that economical somehow equals cheap.