Discover How Hashtag Marketing Can Work for your Business
If you spend any amount of time on Twitter, or now just about any of the other social networks, you know how widespread the use of #hashtags has become. They've become shorthand for entire groups and segments of people and movements.
It's now possible to even utilize Emojis in your hashtags, at least on Instagram. The other networks will soon follow suit, I imagine.
Hashtags help you discover more about your audience, see what they're talking about and interested in, encourage engagement, and also help you with branding.
To get you going in the right direction, here are 5 tips you can use to make your hashtag marketing more effective.
5 Great tips for making the most of Hashtag Marketing
Examine what your audience is talking about - One of the highest and best uses for hashtags is to grab some quick intelligence on what your audience is thinking, reacting to, and talking about. This is golden, and can help the entire scope of your marketing efforts.
Look into paid promotion - Promoting your hashtag on Twitter can sometimes make a popular campaign wildly popular. Only do this when you've got a good one going. The goal here is to have your hashtag make in onto Twitter's trending list.
Use local hashtags for local promotion - If you want to promote specific local locations for your business, use local geo-modifiers to identify neighborhood businesses. A simple and effective way to increase the reach of your brand.
Found a trending hashtag? Join the conversation! - A fantastic way to leverage the power of popular hashtags is to jump into the ongoing conversation. Don't attempt to hijack, but rather add substance to the discussion, in a way only your brand can!
Use Hashtags to amplify your marketing - Hashtags can be a good way to energize the success of already working campaigns, and help you make the most of them. Creating hashtags that continue the buzz and point to your campaigns are a great way to multiply your results.
Fast and simple to use, hashtags can be another arrow to add to your marketing quiver. Give them a shot today!