How Business owners Can Unite Social Media and Offline Marketing

Whereas Facebook 'About' sections were once only for basic information, the site now allows a video to be uploaded. And that means you can get a lot more play out of a television ad by simply placing it on Facebook. First time visitors to your page will see your ad, which they may have never found before, and you have an opportunity to switch videos at any time.

Incorporate Television Ad to Facebook 'About' Section

Facebook recently began allowing entrepreneurs to upload a video in their 'About' section. This is a great opportunity to place that 30-second television spot front and center. Even better is that the video can be switched out at any time, and customers viewing a page for the first time will instantly see the video.

Feature On-Site or Event Discount rates Via Check In

One of the amazing features of social media platforms like Facebook, Foursquare and Google is that they offer the opportunity to "check in." This creates an opportunity for you to use an offline marketing tactic, a discount, and make it reliant on social media. Whether it is at an event or at the business location, offer consumers a rebate on the spot if they check in on social media.

Start using Hashtags Everywhere

Brands that use hashtags usually see an increase in engagement of 50 percent. Do not allow these hashtags be solely dependent on social media, though. Come up with a clever and memorable hashtag and post it everywhere. From television commercials to billboards, these function as hashtag reminders for people to use later.

As a local merchant, you should reap the benefits of every marketing tool at your disposal. For example offline marketing. Fortunately, this traditional marketing tactic still plays a significant role in promoting a business.

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