See These Helpful Tips to Make Your Facebook Page More Engaging
These days it's not enough just to have a Facebook business page: you need to have a vibrant, noteworthy, oft-shared destination where you engage customers, fans and friends alike. So how in the name of Zuckerberg are you supposed to get this done? Doesn't your business already swallow every free second of time from your life as it is?
Let's have a look at 5 of the best practices for adding engagement on your Facebook business page.
5 Ways to make your Facebook page a more engaging place!
Use memorable visuals - From your cover photo to the imagery you use in posts, make an effort to employ original, imminently sharable choices. Strive to make every image one you would share yourself.
Use call to actions in your cover photo - A recent addition to your arsenal is the capability to add one of 7 different calls to action into your cover image. Many times this can be useful to encourage actions and engagement.
Optimize your business page - Take full advantage of the opportunity to fully optimize your page description and your About section. Include links to other sites you own, along with other social channels, such as YouTube, Twitter and LinkedIn. Make sure they know who you are!
Publish often - If you don't care enough to come around often, neither will other people. Make sure you are publishing often and cross promoting with other social channels. Think about using paid ads on posts that get interest; as this can increase your fans exponentially.
Engage with the people - Nothing says you care like talking directly to people who comment, question or otherwise engage with you. What you do here will determine the success of your social media initiative. Directly asking for comments, shares or other actions have a long track record of success.
When it comes to engagement the task is ultimately quite simple. Be there to answer, encourage and inform your fans. Nothing less will do.