15 homepage sins that are costing you sales
A lot of times, it’s as much about what you don’t do as what you do. This can be especially true of your website. There are a boatload of crazy problems that can send website visitors streaming away from your site. Let‘s see which if any of these apply to you.
- Not possessing a clear objective – According to DinkumInteractive.com a user must know just what the site is about in 4 seconds or they’ll click away.
- Not making the content scannable – We read in chunks, if you can't scan your web page and get the gist of it in a few seconds, you may turn off a significant percentage of your visitors!
- Not being mobile ready – Mobile is no longer an extravagance, as according to Google half of all website traffic is now mobile.
- Not using video on your site – Videos rule, but whatever you decide to do, avoid autoplaying music no matter what!
- No updated, quality content – If your content articles are from Bush’s first term, it’s no wonder they’re fleeing! Also no fancy fonts or ridiculously long pages.
- No contact information – You need to make certain that customers can contact you should they need to!
- Not collecting emails or newsletter signups – You do want to be in business for the long haul, right?
- Not utilizing title and description Meta tags on your website – These can help you get indexed and ranked on the web.
- No social sharing buttons – Social media is a significant part of search engine optimization now, and you should make your content shareable.
- Missing calls-to-action – You want an action from your visitors; ask for it!
- Poor site navigation – Stay away from drop down menus, and be sure that every pages on your website include links back to your home page.
- Not optimizing images – You need to use the ALT and TITLE attributes for any images you post.
- Flash – Besides being hard for Google to read, it could be overly irritating to your visitors!
- No metrics to determine your progress – Do you really not want to know what number of people are coming around and from where? Exactly what do they like, or not like?
- “Intro” pages – These are relics of an prior age, and these days obstruct your website.