How to Optimize Your Facebook Page for Mobile Devices

You might have thought to have your website optimized for mobile devices, but just how many of us have taken the steps needed to make sure our Facebook pages are also mobile ready? That’s what I thought! You’ll need to give this some thought, since huge numbers of people are accessing Facebook daily, and more than half of those are connecting with their mobile devices. Going further, it’s been shown that 79% of smartphone users use their phones to help with shopping, with 74% making a purchase as a result. While much of Facebook would appear to be mobile optimized out of the box, there are some aspects of this you’ll want to check.

Look at how your Facebook Page is rendered on a mobile device

Facebook creates a summarized version of your web page that is served to the public via their mobile devices. It’s essential that you take a moment and learn how this looks. The first component of your Facebook page that is rendered is your Timeline, although, and this is important: not all of it. That’s why you’ll want to make sure you have a “pinned” post, so that it will be featured first and most prominently. Next is the Recommendations and Check-Ins section, and then photos, and lastly, your most recent post.

Some ideas to help optimize your Facebook Page

  • Remember you have less time and space on Mobile to grab someone’s attention, so make sure you use vivid pictures, (not too big, as Facebook will crop them!) and direct, concise text and calls to action.
  • Keep your Facebook page complete and up to date. Make sure and check it on “Facebook Nearby” to make sure your vital information is visible and correct.
  • Be sure to encourage check-ins from your location since they make a big difference. This is the mobile equivalent of word of mouth advertising.
  • Be active and check in on your page frequently. You can also manage your Facebook from your own mobile device, which can help with customer engagement tremendously!