Integrating Social Media with your Email Marketing
Email and social media are two of the biggest weapons marketers have, and many are still unaware how to make them work well in concert together. They are complementary tools, and syncing them up can deliver results that you may not have believed possible.
So how exactly can we combine the massive reach of social media with the functionality and marketing potential of email? Here are 3 tips to get these two working well together.
3 Tips on how to Integrate Email Marketing with Social Media
Deploy social media sharing icons in your emails – This really is easy to do, and can yield great results. Facebook and Twitter users are the best at sharing your emails, between 30-40% for every 100 emails opened. Facebook, Twitter and LinkedIn are tops for clicks on shared emails, averaging between 6.2 % (Facebook) and 7.9% (LinkedIn). Make sure you have these visible and prominent in your emails, because you want to encourage your readers to share. You’ll be surprised at just how many are willing to do so.
Collect opt-ins from Facebook and Twitter – A relatively new addition to both Facebook and Twitter is the capability to generate email signups directly from the platforms. You’ll need something enticing to give away, whether that is an ebook, whitepaper, webinar, video or something else. It is free on both platforms, (though you will be the Twitter ad troll to do this, but you don’t have to buy ads) and you can reach an entire new audience apart from your email list.
Use Retargeting Campaigns on your Social Networks – While retargeting is the trendiest way to increase revenue, you can optimize this type of marketing by building retargeting lists of people who’ve clicked links in your emails, and thus get an audience to whom you can send ads and has already shown an interest in your offers. Sort of retargeting on steroids. Facebook and Twitter are the best places to try this tactic just now.
Use these 3 tactics for integrating email and social media and soon you’ll be harvesting the best of both worlds!