How to seriously pump up the volume with your content marketing
If one of your aims in 2014 is to increase the content marketing of your business, there are some things you should understand. Even though it was common practice just two years ago to simply create as many pages of content as you possibly cpuld, never mind the quality, that's not the situation now.
This is due partially to the way Google is treating content, and also ranking your pages. Social media is playing a large part in search ranking, and the trust and authority that accompanies having your readership/viewership engage with your content is the Holy Grail we all want.
So how to crack the content marketing code for 2014?
Today's content is multichannel and ready to transcend whatever device the consumer is using. Since more than 50 percent of internet access is done through a mobile platform, (and that number is rising) we don't have an option of whether to publish for mobile platforms or not. Unless you want to take half your audience out of the equation! So it's imperative to make sure any content we create is optimized for mobile platforms as well.
So let's take a look at three ways you can help your message find the widest possible audience going forward.
Infographics and Visuals - Everyone loves a good infographic, and you can discover a use for one in nearly any market. Neil Patel of KISSmetrics realized more than 2.5 million visitors and over 40,000 backlinks when he instituted an aggressive infographic initiative. Study more about that here.
Video - Let's face it: most of today's audience would rather watch than read. Whether it's time or flat out preference, the numbers don't lie. So video is now an integral piece in your marketing quiver, whether you like it or not. Moreover, it's dangerous to disregard the massive traffic that videos can bring around.
Long form authority content - Original, quality longer content is the best way to ingratiate yourself with Google's search algorithm. Not only that, in-depth content showcases your authority, and stands a far better chance of being shared widely, producing a number of benefits.
Take the time to spread the wealth of your content over various channels and mediums. You'll be surprised at the return on this investment!