7 Ways to Increase Checkout Page Conversions
Going to all the effort of convincing a prospective buyer to the checkout page, and then seeing them abandon the cart, as some 67 percent of them do, is a real problem.
Some of this is natural: second thoughts, distractions, and stuff like that. But what we should minimize here is the things you might be doing to sabotage your own sales. Here are 7 ways to improve your checkout page conversions you may not have thought of.
7 Easy checkout page conversion tips
- Free shipping - Whenever possible, you need to be able to offer free shipping for any physical product you can. Obviously if you're selling buses, we can fudge some here, but high shipping costs and the lack of perceived value in that are the #1 reason people abandon shopping carts.
- Words matter - The text you use on your calls to action and particularly any buy buttons must be carefully thought out and tested. It can be the difference between a purchase or an exit.
- Clutter free forms - Make sure you're not asking for anything you don't absolutely need in your shopping cart forms in the way of information. People are only going to give you what's essential for the transaction, and if you press for more, they're outa there.
- Reassurance works - Trust seals and especially guarantees close to the credit card fields make a big difference.
- Easy contact information - Give prospective customers ways to contact you if they need more information. This can be an email, phone or webpage.
- Images sell - It's comforting for a person to see what they're buying before they pull the trigger. Including a small product thumb nail on the checkout page can suffice.
- Live chat - If you find that your product offering is getting a lot of questions, check your sales copy and consider offering a live chat solution to help. The simple act of connecting with another human may be all the impetus they need to finish the sale.