Want to Know What’s Trending in Website Design for Small Business?
As 2015 is now upon us, we thought it useful to examine several web design trends taking hold for small business sites. Many of these you may have seen before, but were unacquainted with the reason behind them or the usefulness they may impart. Others may not work for you.
While you may have seen some of these in play around the Web, you still need to recognize what they can do or not do for your site, and make a judgment based upon your specific needs. What works for one site could be a disaster for another.
So let’s jump right in and see what’s trending now in web design for small business in 2015.
5 Trends in small business web design
Employing Infinite scrolling – Infinite scrolling has become all the rage over the last year or so. The ability to keep the reader engaged over one long stream of content can work for some, like Facebook for example, and not for others. Make sure it serves your ultimate visitor goals before you use this.
Using a responsive design – Since over half the Web’s traffic now emanates, at least originally, form a mobile device, it is simply not an option to not have a responsive web site design. You need to be sure that all visitors get the best experience you can muster, so this is less of a trend than a necessity.
A clean spare look – Lots of white space and lean blocks of text are what readers want these days, and the extra space gives your pages an uncluttered, relaxed feel. This works with the mantra of keeping things simple and direct, and leaving your visitors with fewer distractions and choices.
Get creative with font types and color – The days when you needed to make everything conform to Times New Roman or Arial are over. You still want to present your text in a readable, easy on the eyes font, but don’t be afraid to experiment, particularly with headlines and buttons. Experiment also with a color splash now and then, in keeping with your site’s primary colors.
Make social media prominent – We operate in a social Web, and you should facilitate this on your site. Employ obvious and easy to use social media buttons on your pages, and promote their use!